Bachelor of Communication (Business)

The September semester for this program will be delivered in a multi-modal format, with classes designed to support and engage all learners.

Whether they’re on campus or abroad, all students will be able to access Bond’s exceptional and personalised learning experience through dynamic and interactive lectures, tutorials, seminars, workshops and lab sessions.Today’s rapidly changing work environment requires graduates to acquire inter-disciplinary knowledge and apply their skill set across a number of industries.

The Bachelor of Communication (Business) allows students the opportunity to combine both business and communication specialties and develop a flexible and dynamic skill set.

These skills are transferable and applicable to a variety of industries that are in high demand.

Our students can kick start their career sooner with Bond’s accelerated degrees.At Bond, students learn from nationally and internationally recognised academics in a collaborative environment.

They experience Bond’s small class sizes and a hands-on approach to learning that optimises their educational experience.

View the Bachelor of Communication (Business) - Program Structure and Sequencing

The Bachelor of Communication (Business) program comprises 24 subjects, as follows:

University core subjects (3)

• CORE11-001 Critical Thinking and Communication (CORE 1)
• CORE11-002 Leadership and Team Dynamics (CORE 2)
• CORE11-003 Ethical Thought and Action (CORE 3)

Plus: Beyond Bond: Professional Development and Community Engagement

Required subjects (9)

• Marketing (MKTG11-100)
• Foundations of Content Creation (COMN11-100)
• Introduction to Communication (COMN11-101)
• Strategic Speaking and Writing (COMN11-102)
• Communication in the Workplace (COMN11-103)
• Mass and Popular Media (COMN12-203)
• Interpersonal Communication (COMN12-205)
• Digital Media and Society (COMN12-302)
• Capstone Project (COMN13-300)

Marketing major (6)

You must complete the following subjects:

• Consumer and Buyer Behaviour (MKTG12-301)
• Market Research and Analysis (MKTG13-303)
• Promotional Design and Planning (MKTG13-302)
• Strategic Marketing (MKTG13-320)

Plus complete two (2) of the following subjects:

• International Marketing (MKTG13-301)
• Internet and Social Media Marketing (MKTG13-312)
• Digital and Direct Marketing (MKTG13-319)

General Electives (6)

Choice of six (6) electives from the list of available undergraduate subjects from across the University. Students can choose a specialist Communication discipline Major (6 subjects) or Minor (4 subjects) as their elective choice, these are: Advertising, Communication and Society, Corporate Storytelling, Creative Writing, Digital Media, Film and Television, Journalism, Media Studies (Communication), Public Relations, Social Media (Communication)

International students

To fulfil your student visa requirements, you will need to enrol in 40 credit points per semester.

Domestic students

Most students undertake four (4) subjects per semester (equivalent to 40 credit points). You may however enrol in fewer subjects and extend your degree over a longer period.

Teaching methodology

Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.

Academic requirements

Applicants with recent secondary education (within the past two years)

Entry score for 2021 entry

Visit our student profile if you are interested in the profile of all students who commenced undergraduate study at the Faculty in the January semester 2020.

Applicants must meet the University's general minimum admission criteria.

The Bachelor of Communication (Business) is designed to equip students with the theoretical knowledge and practical experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and marketing plans. Graduates could expect to find employment as an Account Manager, Copywriter, Event Coordinator, Journalist, Marketing Manager, Media Buyer or Public Relations Practitioner.