Bachelor of Sport Management

Bond University’s Bachelor of SportManagement is designed and delivered by leading experts in sport, law, business, and public relations.

You will be equipped with a strong foundation in contemporary business skills in addition to unique areas of sport-specific practices.

Your subjects will focus on areas that include managing high-performance sport, sport governance, business strategies, sport law, event management, sport marketing, negotiation, finance, sport tourism, risk management, sport public relations, and organisational leadership.

This will enable you to forge careers in numerous areas of the sport industry such as sporting bodies, sports governance, event management, sports marketing or working with sporting teams, clubs and players.

The program places a strong emphasis on practical experience through internships and work-integrated learning.

The Bachelor of Sport Management program comprises 24 subjects, as follows:

University core subjects (3)

• CORE11-001: Critical Thinking and Communication
• CORE11-002: Collaboration, Teams and Leadership
• CORE11-003: Responsibility, Integrity and Civic Discourse

Plus: CORE11-004: Beyond Bond: Professional Development and Community Engagement

Required subjects (17)

• ACCT11-100: Accounting for Decision Making
• ENFB13-304: New Venture Planning
• HRTM12-209: Event Management
• HRTM12-212: WHS Risk Management
• LAWS10-100: Business Law
• LAWS13-543: Sports Law
• MGMT13-305: Human Resource Management
• MGMT13-321: Negotiation
• MKTG11-100: Marketing
• MKTG13-303: Market Research and Analysis
• PUBR13-314: Sport Public Relations
• SPMT11-115: Sport Organisation, Governance and Policy
• SPMT12-103: Sport Communication
• SPMT12-121: Sport Development
• SPMT12-124: International Sport Business
• SPMT13-125: High Performance Sport Management
• SPMT13-700: Professional Experience Sport Management

Electives

• Students may choose four (4) general elective subjects.

*General elective – A subject that may be chosen from any subject on offer across the University provided requisites, enrolment restrictions and any other faculty requirements have been met. Students are encouraged to undertake an optional minor (40CP). This will replace four (4) of their general electives.

Minors

• A minor is a set of subjects that are sufficient to establish proficiency in a discipline without having to take all of the subjects that a major would take. All minors in the Bond Business School are available to Bachelor of Business, Bachelor of Commerce and Bachelor of Actuarial Science students.

*Important note for first semester studentsYou will be registered in the Bond Business Mentoring Program designed for all new undergraduate students; please be advised the first scheduled gathering is in the Bond Business School orientation, If you require further information please email businessmentoring@bond.edu.au

Recommended study structure for students admitted from 2018

Please visit BBS Program Structure and Sequencing for guidance on study plans.

Recommended study structure for students admitted prior to 2018

Please visit HSM Program Structure and Sequencing for guidance on study plans.

Academic requirements

Applicants with recent secondary education (within the past two years)

Entry score for 2021 entry

Visit our student profile if you are interested in the profile of all students who commenced undergraduate study at the Faculty in the January semester 2020.

Applicants must meet the University's general minimum admission criteria.

2021 Year 12 Entry

To ensure students are not disadvantaged by the COVID-19 pandemic, current Year 12 students can be assessed now for a guaranteed offer for 2021 entry conditional on the completion of Year 12. Applications will be assessed based on their first semester Year 12 results and meeting any subject prerequisite requirements for their program. Find out more.

The Bond University Bachelor of Sport Management program has been designed to equip you with a broad knowledge of business, marketing and management, as well as possessing the unique skills and experience required for sport-specific careers.

You will be able to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels. These may include:

• professional sporting teams, leagues and affiliated organisations
• community service organisations
• government sport and recreation services
• local, state and national sports governing bodies
• major event corporations
• sport venue management
• high-performance sport development and player management
• sport advertising, media relations, sponsorship and marketing
• apparel and merchandising companies
• logistics, compliance and financial operations