Master of Sport Management (Professional)

The Master of SportManagement (Professional) is taught in English and consists of 165 credit points including 20-week professional component, which is equivalent to 92 weeks of full-time study.The Master of SportManagement (Professional) explores the professionalchallenges and opportunities for managers in the internationalsports industry.

This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector.

It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.

You will focus on managing high-performance sport, business strategies, strategic sports marketing, event and facilities management, finance, law, governance and organisational leadership.

​The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations.

The Master of Sport Management (Professional) program comprises 13 subjects, as follows:

Required subjects (10)

• FINC71-600 Managerial Finance
• HRTM71-209 Event Management
• LAWS77-521 Global Sports Law and Governance 
• MGMT71-104 Managing People
• MKTG71-600 Marketing Fundamentals
• SPMT71-119 Sport Management Professional Preparation
• SPMT71-124 International Sport Business
• SPMT71-125 Managing High Performance Sport
• STAT71-102 Analysis and Application
• ALTERNATIVE  ENFB71-104 Entrepreneurship and Innovation ORMGMT71-311 Managing Strategic Change

Plus Professional subject (1) (students must complete one (1) of the following subjects)

• BUSN71-701 Professional Portfolio *
• BUSN71-705 Professional Development *

*Please note that the Professional Portfolio or Professional Development subject is a 20-week, 45-credit point subject and is taken in the last semester of the program once all other coursework subjects have been completed. The Career Development Centre will provide assistance in choosing the relevant professional subject prior to your last semester. 

Elective (2)

• Students can choose 20 Credit Points of General Elective Subjects (20cp).
• General elective – A subject that may be chosen from any subject on offer across the University provided requisites, enrolment restrictions and any other faculty requirements have been met.  

Opportunity 

Students may also choose one of the following opportunities to use your elective subject to have international experiences or an Internship opportunity provided you meet the requirements. Please discuss with the Enrolment Advisor in the Student Business Centre.

Study Tour

• The Study Tour requires approval from the Faculty. (Please note that additional costs and visa requirements are associated with this subject).

Business Internship

• The Internship requires a 2.0 GPA and approval from the Faculty with an application to the Career Development Centre.

Individual Study Topic

• The Individual Study Topic is only available in exceptional circumstances and requires the Program Director's approval.

Please visit BBS Program Structure and Sequencing for guidance on study plans.

Academic entry requirements

Successful completion of a Bachelor degree in a discipline related to the diverse areas of sport management including management, business, marketing, finance, accounting, law, public relations, exercise and sports science.

English language proficiency requirements

As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English Language Proficiency Requirements for university study.

Credit for prior study

Subject credits may be awarded for previous studies. To apply for credits, you will need to submit academic transcripts including detailed subject outlines/course descriptions for each relevant subject and/or certified copies of testamurs to the Office of Future Students. Please refer to how to apply for credit for more information

Key dates

Bond University calendar

How to apply

In order to apply for study at Bond University, you will need to complete the Online Application Form. To find out more about the application process please refer to How to Apply.

The Bond University Master of Sport Management (Professional) program is designed to prepare you for a range of leadership and management roles in sport-specific disciplines and has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:

• professional sport teams, leagues and affiliated organisations
• community service organisations
• government sport and recreation services
• local, state and national sport governing bodies
• major event corporations
• sport venue management
• high-performance sport development and player management
• sport advertising, media relations, sponsorship and marketing
• apparel and merchandising companies
• logistics, compliance and financial operations