Graduate Certificate in Social Media and Public Engagement

Social media is becoming an increasingly powerful player in the dynamic media landscape, particularly as a means of engaging with customers and analysing their behaviour.

This flexible part-time course will introduce you to key subjects in social media, including social informatics;

government, media and public engagement;

philosophies of communication;

new technologies and the future of the online environment.You will develop the practical and theoretical skills associated with different technological approaches and platforms, and will graduate able to competently negotiate both current and emerging social media entities within a private, public or not-for-profit workplace environment.You will be encouraged to investigate real-world industry scenarios as part of your Work Integrated Learning assessment program.

Students often explore projects which focus on social media in their own industry or workplace, and their reports go on to make substantial improvements to how social media is used within these organisations.It is assumed that students will have knowledge in at least one of the following areas:

public and organisational communication, media, public policy and programs, administration, management, social systems, or fundamental skills in information communication technologies.If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.

Graduate Certificate in Social Media and Public Engagement (12 credit points) Required - Must pass 12 credit points as follows

• 7196 - Social Informatics PG - 3 cp, Level P 9433 - Government, Media and Public Engagement G - 3 cp, Level G 9434 - Philosophies of Communication, Technologies and Change PG - 3 cp, Level P 9436 - Social Media G - 3 cp, Level G

Admission Requirements

Applicants must have an undergraduate degree or equivalent as approved by the University.

Additional Admission Requirements

None.

Assumed Knowledge

It is assumed that students will have knowledge in at least one of the following areas: public and organisational communication, media, public policy and programs, administration, management, social systems, or fundamental skills in information communication technologies.

Periods Course is Open to New Admissions

Information on admission closing dates can be found here.

Notes for Domestic Applicants

This course is only available for part-time enrolment.

Notes for International Applicants

International students will undertake this course online in their home countries. The course is only available for part-time enrolment.