Bachelor of Arts/Bachelor of Communication and Media

If you’re a great communicator and creative thinker who loves a good deadline, this is the double degree for you!

UC’s Bachelor of Arts/Bachelor of Communications and Media combines a flexible, professionally-oriented arts degree with the hands-on knowledge and experience required of journalists and other media communications professionals around the world.Our wide range of arts subjects, expert teachers (with links to government and industry) and international study options will help you build the knowledge and skills to become a globally engaged editor, media programmer, content writer, marketing manager or media analyst.You’ll graduate with invaluable lifelong networks and a critical understanding of good narrative and what makes compelling content across a range of platforms – and the ability to think outside the square to deliver novel solutions to local and international problems.Taught in small, more personalised classes, the course offers an individually tailored learning environment that ensures each student receives the highest level of support and encouragement throughout their UC study journey.A UC Bachelor of Arts/Bachelor of Communications and Media degree opens many doors in a range of sectors, including:

Bachelor of Arts/Bachelor of Communication and Media (96 credit points) Required - 48 credit points as follows

• CM0001 Core Major in Arts (24 credit points) Required - Must pass 24 credit points as follows 10333 - Professional Orientation (Arts) - 3 cp, Level 1 11017 - Professional Practice 1: Work Integrated Learning - 3 cp, Level 2 11018 - Professional Practice 2: Work Integrated Learning - 3 cp, Level 3 11108 - Big Stories: Culture, Memory and Power - 3 cp, Level 1 11109 - It Must Be True: Knowledge, Culture and Creativity - 3 cp, Level 1 11110 - Reading Culture, Curating Culture - 3 cp, Level 1 11111 - The Grand Experiment - 3 cp, Level 1 11112 - Professional Evidence (Arts) - 3 cp, Level 3
• CM0002 Core Major in Communication and Media (24 credit points) Required - Must pass 24 credit points as follows 10335 - Professional Orientation (Communication and Media) - 3 cp, Level 1 11017 - Professional Practice 1: Work Integrated Learning - 3 cp, Level 2 11018 - Professional Practice 2: Work Integrated Learning - 3 cp, Level 3 11079 - The Art and Power of Communication - 3 cp, Level 1 11080 - Digital Media Fundamentals - 3 cp, Level 1 11081 - Producing Credible Communication - 3 cp, Level 1 11082 - Engaging Audiences - 3 cp, Level 1 11083 - Professional Evidence (Communication and Media) - 3 cp, Level 3
• Note:Where units are duplicated in these majors, additional open elective units will be taken instead to meet credit point requirements.

Restricted Choice - 48 credit points as follows

• Communication and Media - Must select 1 of the following SM0006 Specialist Major in Corporate and Public Communication (24 credit points) Required - Must pass 24 credit points as follows 11041 - Visual Representation Techniques - 3 cp, Level 1 11091 - Advocacy and Influence: Shaping Public Opinion - 3 cp, Level 3 11097 - Managing Brands - 3 cp, Level 1 11103 - Corporate and Public Communication Foundations - 3 cp, Level 1 11104 - Digital Engagement and Analytics - 3 cp, Level 2 11105 - Strategic Communication Research and Planning - 3 cp, Level 2 11106 - Organisational Communication - 3 cp, Level 3 11107 - Strategic Project Management - 3 cp, Level 3 SM0007 Specialist Major in Journalism (24 credit points) Required - Must pass 24 credit points as follows 11084 - Journalism Now and Next - 3 cp, Level 1 11085 - Street Stories - 3 cp, Level 1 11086 - Sound Stories - 3 cp, Level 2 11087 - In-Depth: Feature and Specialist Writing - 3 cp, Level 3 11088 - Data Journalism - 3 cp, Level 2 11089 - Video Live - 3 cp, Level 2 11090 - Newsfeed - 3 cp, Level 3 11091 - Advocacy and Influence: Shaping Public Opinion - 3 cp, Level 3 SM0008 Specialist Major in Marketing Communication (24 credit points) Required - Must pass 24 credit points as follows 11041 - Visual Representation Techniques - 3 cp, Level 1 11096 - Foundations of Marketing Communication - 3 cp, Level 1 11097 - Managing Brands - 3 cp, Level 1 11098 - Media Analysis and Planning - 3 cp, Level 2 11099 - Marketing Communication Strategy - 3 cp, Level 2 11100 - The Craft of Creative Communication - 3 cp, Level 3 11101 - Stakeholder Engagement - 3 cp, Level 2 11102 - Global Brand Communication - 3 cp, Level 3 SM0009 Specialist Major in Sports Media (24 credit points) Required - Must pass 24 credit points as follows 11087 - In-Depth: Feature and Specialist Writing - 3 cp, Level 3 11088 - Data Journalism - 3 cp, Level 2 11089 - Video Live - 3 cp, Level 2 11090 - Newsfeed - 3 cp, Level 3 11092 - Game On: Sports Journalism Foundations - 3 cp, Level 1 11093 - Sideline Eye: Sports Reporting - 3 cp, Level 1 11094 - Live and Exclusive: Sports Broadcasting - 3 cp, Level 2 11095 - The Sports Journalist: Ethical, Lawful and Professional - 3 cp, Level 3
• Arts - Must select 1 of the following SM0001 Specialist Major in Creative Writing (24 credit points) Required - Must pass 24 credit points as follows 11113 - Introduction to Creative Writing - 3 cp, Level 1 11114 - Writing, Rewriting - 3 cp, Level 1 11115 - From Hungry Caterpillars to Hunger Games: Writing for Young People - 3 cp, Level 2 11116 - Screenwriting - 3 cp, Level 2 11117 - Poetry and the Imagination - 3 cp, Level 2 11118 - Writing Self, Writing Place - 3 cp, Level 2 11119 - Word and Image - 3 cp, Level 3 11120 - Major Project Studio - 3 cp, Level 3 SM0002 Specialist Major in Culture and Heritage (24 credit points) Required - Must pass 24 credit points as follows 11015 - Heritage Conservation - 3 cp, Level 1 11121 - Understanding Cultural and Heritage Values - 3 cp, Level 2 11122 - Indigenous Cultures and Digital Contexts - 3 cp, Level 2 11123 - Decolonising the Museum - 3 cp, Level 3 11124 - Exploring Digital Culture and Heritage - 3 cp, Level 3 11126 - Indigenous Ways of Knowing - 3 cp, Level 2 11128 - Connections to Country - 3 cp, Level 2 11129 - Cultures and Diversity - 3 cp, Level 1 SM0003 Specialist Major in Digital Media (24 credit points) Required - Must pass 24 credit points as follows 11013 - Pixels and Polygons - 3 cp, Level 1 11130 - Media Worlds - 3 cp, Level 1 11131 - Space, Time and Form - 3 cp, Level 2 11132 - Engineering Reality - 3 cp, Level 2 11133 - Character Design and Animation - 3 cp, Level 2 11134 - Sound Design - 3 cp, Level 2 11135 - Real Time Environments - 3 cp, Level 3 11136 - Illuminated Bits - 3 cp, Level 3 SM0004 Specialist Major in Film Production (24 credit points) Required - Must pass 24 credit points as follows 11137 - Film Studio, Production Project - 3 cp, Level 3 11138 - Films Tools and a Meta-Narrative Vocabulary - 3 cp, Level 1 11139 - Short Film Production - 3 cp, Level 2 11140 - Reading Movies - A Practitioner's Guide - 3 cp, Level 2 11141 - Australian National Cinema - 3 cp, Level 2 11142 - Creative Collaboration and Specialisation in Film Project - 3 cp, Level 2 11143 - Documentary Production - 3 cp, Level 1 11144 - The Creative Producer - 3 cp, Level 3 SM0005 Specialist Major in Global Studies (24 credit points) Required - Must pass 24 credit points as follows 11129 - Cultures and Diversity - 3 cp, Level 1 11145 - Global Ethical Challenges - 3 cp, Level 1 11146 - Global Perspectives on Gender, Sex and Sexuality - 3 cp, Level 2 11147 - How the World Really Works: Busting the Myths of Globalisation - 3 cp, Level 2 11148 - Studies in World Philosophies - 3 cp, Level 2 11149 - Listening to Global Voices: World Literature and Cinema - 3 cp, Level 2 11150 - Global Environmental Futures - 3 cp, Level 3 11151 - Global Activism and Social Change - 3 cp, Level 3
• Note:Specialist majors determine the course award names. E.g. Completing a Major in Digital Media & a Major in Journalism leads to the awards B Arts (Digital Media) & B Communication & Media (Journalism).

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:- Year 12 ATAR- other Australian Qualification- work experience- overseas qualificationWe also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes. More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Information on admission closing dates can be found here.