Bachelor of Design/Bachelor of Communication and Media

Explore the intricacies of design and discover how creativity, form and function can inspire and influence.

Then combine this with the hands-on knowledge and experience required of journalists, marketing managers and other media and communications professionals around the world to forge an exciting creative career with tangible results with UC’s Bachelor of Design/Bachelor of Communications and Media double degree.As a student of design, your job is to create an experience that is functional, beautiful, intuitive and accessible.

As a communications and media student your challenge is to examine creative ideologies, a range of platforms and target audiences and develop solutions to influence change.

Together these two disciplines will give you the knowledge and skills to forge a creative career full of inspiration, problem-solving and great stories.Taught in small, more personalised classes, the course offers an individually tailored learning environment that ensures each student receives the highest level of support and encouragement throughout their UC journey.The career choices are virtually endless with UC’s Bachelor of Design/Bachelor of Communications and Media.

Graduates will be able to explore working in a wide range of creative and/or communications roles, such as:

Bachelor of Design/Bachelor of Communication and Media (96 credit points) Required - 48 credit points as follows

• CM0002 Core Major in Communication and Media (24 credit points) Required - Must pass 24 credit points as follows 10335 - Professional Orientation (Communication and Media) - 3 cp, Level 1 11017 - Professional Practice 1: Work Integrated Learning - 3 cp, Level 2 11018 - Professional Practice 2: Work Integrated Learning - 3 cp, Level 3 11079 - The Art and Power of Communication - 3 cp, Level 1 11080 - Digital Media Fundamentals - 3 cp, Level 1 11081 - Producing Credible Communication - 3 cp, Level 1 11082 - Engaging Audiences - 3 cp, Level 1 11083 - Professional Evidence (Communication and Media) - 3 cp, Level 3
• CM0003 Core Major in Design (24 credit points) Required - Must pass 15 credit points as follows 10336 - Professional Orientation (Design) - 3 cp, Level 1 11017 - Professional Practice 1: Work Integrated Learning - 3 cp, Level 2 11041 - Visual Representation Techniques - 3 cp, Level 1 11044 - Design Culture and Society - 3 cp, Level 1 11045 - Professional Evidence (Design) - 3 cp, Level 3 Restricted Choice - 9 credit points as follows Part A - Must pass 3 credit points from the following 11043 - Introduction to Interaction and User-Centred Design - 3 cp, Level 1 11655 - Introduction to Interaction Design - 3 cp, Level 1 Note:From 2021 unit 11043 has been replaced by unit 11655. Students who have already passed 11043 do not need to pass 11655. Part B - Must pass 3 credit points from the following 11042 - Introduction to Design Thinking Techniques - 3 cp, Level 1 11656 - Design Thinking and User Centered Design - 3 cp, Level 1 Note:From 2021 unit 11042 has been replaced by unit 11656. Students who have already passed 11042 do not need to pass 11656. Part C - Must pass 3 credit points from the following 11018 - Professional Practice 2: Work Integrated Learning - 3 cp, Level 3 11574 - Professional Practice: WIL Studio 3 - 3 cp, Level 3 Note:Students enrolled in ARB201 B Design (Industrial Design) must complete 11574 Professional Practice: WIL Studio 3. All other students should complete 11018 Professional Practice 2: WIL.
• Note:Where units are duplicated in these majors, additional open elective units will be taken instead to meet credit point requirements.

Restricted Choice - 48 credit points as follows

• Communication and Media - Must select 1 of the following SM0006 Specialist Major in Corporate and Public Communication (24 credit points) Required - Must pass 24 credit points as follows 11041 - Visual Representation Techniques - 3 cp, Level 1 11091 - Advocacy and Influence: Shaping Public Opinion - 3 cp, Level 3 11097 - Managing Brands - 3 cp, Level 1 11103 - Corporate and Public Communication Foundations - 3 cp, Level 1 11104 - Digital Engagement and Analytics - 3 cp, Level 2 11105 - Strategic Communication Research and Planning - 3 cp, Level 2 11106 - Organisational Communication - 3 cp, Level 3 11107 - Strategic Project Management - 3 cp, Level 3 SM0007 Specialist Major in Journalism (24 credit points) Required - Must pass 24 credit points as follows 11084 - Journalism Now and Next - 3 cp, Level 1 11085 - Street Stories - 3 cp, Level 1 11086 - Sound Stories - 3 cp, Level 2 11087 - In-Depth: Feature and Specialist Writing - 3 cp, Level 3 11088 - Data Journalism - 3 cp, Level 2 11089 - Video Live - 3 cp, Level 2 11090 - Newsfeed - 3 cp, Level 3 11091 - Advocacy and Influence: Shaping Public Opinion - 3 cp, Level 3 SM0008 Specialist Major in Marketing Communication (24 credit points) Required - Must pass 24 credit points as follows 11041 - Visual Representation Techniques - 3 cp, Level 1 11096 - Foundations of Marketing Communication - 3 cp, Level 1 11097 - Managing Brands - 3 cp, Level 1 11098 - Media Analysis and Planning - 3 cp, Level 2 11099 - Marketing Communication Strategy - 3 cp, Level 2 11100 - The Craft of Creative Communication - 3 cp, Level 3 11101 - Stakeholder Engagement - 3 cp, Level 2 11102 - Global Brand Communication - 3 cp, Level 3 SM0009 Specialist Major in Sports Media (24 credit points) Required - Must pass 24 credit points as follows 11087 - In-Depth: Feature and Specialist Writing - 3 cp, Level 3 11088 - Data Journalism - 3 cp, Level 2 11089 - Video Live - 3 cp, Level 2 11090 - Newsfeed - 3 cp, Level 3 11092 - Game On: Sports Journalism Foundations - 3 cp, Level 1 11093 - Sideline Eye: Sports Reporting - 3 cp, Level 1 11094 - Live and Exclusive: Sports Broadcasting - 3 cp, Level 2 11095 - The Sports Journalist: Ethical, Lawful and Professional - 3 cp, Level 3
• Design - Must select 1 of the following SM0010 Specialist Major in Industrial Design (24 credit points) Required - Must pass 24 credit points as follows 11046 - Industrial Design Fundamentals - 3 cp, Level 1 11047 - 3D Digital Design Fundamentals - 3 cp, Level 1 11048 - Design for Low-Complexity - 3 cp, Level 2 11049 - 3D Digital Design Advanced - 3 cp, Level 2 11050 - Design for Medium-Complexity - 3 cp, Level 2 11051 - Materials and Processes - 3 cp, Level 2 11052 - Materials and Processes - Advanced - 3 cp, Level 3 11053 - Design for High-Complexity - 3 cp, Level 3 SM0011 Specialist Major in Interaction Design (24 credit points) Required - Must pass 24 credit points as follows 11054 - Human Factors for Interaction Design - 3 cp, Level 1 11055 - Programming for Design - 3 cp, Level 1 11056 - Front-end Web Design - 3 cp, Level 2 11057 - Affective Interaction Design - 3 cp, Level 2 11058 - Back-end Web Development - 3 cp, Level 2 11059 - Tangible and Embodied Interaction Design - 3 cp, Level 2 11060 - Designing for Data Informed User Experience - 3 cp, Level 3 11061 - Social Interaction Design - 3 cp, Level 3 SM0012 Specialist Major in Visual Communication Design (24 credit points) Required - Must pass 24 credit points as follows 11062 - Visual Communication Theory and Principles - 3 cp, Level 1 11063 - Principles of Typography and Layout - 3 cp, Level 1 11064 - Design for Digital Contexts - 3 cp, Level 2 11065 - Visual Branding and Identity Systems - 3 cp, Level 2 11066 - Experiential Graphic Design - 3 cp, Level 3 11067 - Packaging Design and Communication - 3 cp, Level 2 11068 - Cross-Cultural Design Strategy - 3 cp, Level 2 11069 - Information Visualisation - 3 cp, Level 3
• Note:Specialist majors determine the course award names. E.g. A Major in Industrial Design & a Major in Journalism lead to the awards B Design (Industrial Design) & B Communication & Media (Journalism).

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:- Year 12 ATAR- other Australian Qualification- work experience- overseas qualificationWe also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes. More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.