Bachelor of Communication and Media (Corporate and Public Communication)

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.Work Integrated Learning is a key feature of the Bachelor of Communications and Media (Corporate and Public Communication), with workplace visits, regular case study analysis, communications mentoring, and involvement in ‘live’ projects for real-world industry clients.

Past team-based experiences have included projects for Barnados Australia, The Street Theatre, Calvary Hospital and SEE-Change.Internships are a compulsory part of the course and you’ll undertake placements within your choice of the public, private and not-for-profit sectors.

Previous internship positions have included PR agencies ContentGroup, Threesides Marketing, Rowdy Digital and Fifty Acres;

government departments such as Communications and the Arts, and Innovation, Industry and Science;

and not-for-profits including Soldier On, Lifeline, and SIDS and Kids.If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.

Bachelor of Communication and Media (Corporate and Public Communication) (72 credit points) Required - 48 credit points as follows

• CM0002 Core Major in Communication and Media (24 credit points) Required - Must pass 24 credit points as follows 10335 - Professional Orientation (Communication and Media) - 3 cp, Level 1 11017 - Professional Practice 1: Work Integrated Learning - 3 cp, Level 2 11018 - Professional Practice 2: Work Integrated Learning - 3 cp, Level 3 11079 - The Art and Power of Communication - 3 cp, Level 1 11080 - Digital Media Fundamentals - 3 cp, Level 1 11081 - Producing Credible Communication - 3 cp, Level 1 11082 - Engaging Audiences - 3 cp, Level 1 11083 - Professional Evidence (Communication and Media) - 3 cp, Level 3
• SM0006 Specialist Major in Corporate and Public Communication (24 credit points) Required - Must pass 24 credit points as follows 11041 - Visual Representation Techniques - 3 cp, Level 1 11091 - Advocacy and Influence: Shaping Public Opinion - 3 cp, Level 3 11097 - Managing Brands - 3 cp, Level 1 11103 - Corporate and Public Communication Foundations - 3 cp, Level 1 11104 - Digital Engagement and Analytics - 3 cp, Level 2 11105 - Strategic Communication Research and Planning - 3 cp, Level 2 11106 - Organisational Communication - 3 cp, Level 3 11107 - Strategic Project Management - 3 cp, Level 3

Open Electives - 24 credit points as follows

• Must pass 24 credit points from anywhere in the University, as a breadth major, a breadth minor and/or as individual units.

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:- Year 12 ATAR- other Australian Qualification- work experience- overseas qualificationWe also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes. More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.