Bachelor of Communication and Media (Marketing Communication)

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry?

With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication.

You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms.

You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.UC has strong links with government departments and agencies, the private sector and non-profit organisations, and you’ll regularly engage with industry through masterclasses, group projects and high-quality professional placements.

You’ll also have the opportunity to participate in project units where you’ll pitch communications and advertising plans to real-world clients, with the possibility of seeing your team’s campaign launched in real life.Undertaking an internship is a compulsory part of the course, and previous student placements have included advertising agencies, such as Leo Burnett Sydney, The Mark Agency, Bohemia, Initiative, AGENCY 9, Giraffe, contentgroup, Zenith Melbourne, Ikon Communications, and Coordinate, as well as the Canberra Theatre Centre, the Royal Society for the Blind, Brumbies Rugby, federal and ACT government departments, and more.

You’ll also be invited to join the UC Advertising and Marketing Society (UCAMS) which provides members with real industry exposure and networking opportunities in a fun and supportive environment.The course is accredited with the International Advertising Association (IAA) and the Media Federation of Australia (MFA), ensuring career-ready graduates with solid employment prospects.We offer a range of short and longer term international study and internship opportunities which count as credit towards your degree.

If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.

Bachelor of Communication and Media (Marketing Communication) (72 credit points) Required - 48 credit points as follows

• CM0002 Core Major in Communication and Media (24 credit points) Required - Must pass 24 credit points as follows 10335 - Professional Orientation (Communication and Media) - 3 cp, Level 1 11017 - Professional Practice 1: Work Integrated Learning - 3 cp, Level 2 11018 - Professional Practice 2: Work Integrated Learning - 3 cp, Level 3 11079 - The Art and Power of Communication - 3 cp, Level 1 11080 - Digital Media Fundamentals - 3 cp, Level 1 11081 - Producing Credible Communication - 3 cp, Level 1 11082 - Engaging Audiences - 3 cp, Level 1 11083 - Professional Evidence (Communication and Media) - 3 cp, Level 3
• SM0008 Specialist Major in Marketing Communication (24 credit points) Required - Must pass 24 credit points as follows 11041 - Visual Representation Techniques - 3 cp, Level 1 11096 - Foundations of Marketing Communication - 3 cp, Level 1 11097 - Managing Brands - 3 cp, Level 1 11098 - Media Analysis and Planning - 3 cp, Level 2 11099 - Marketing Communication Strategy - 3 cp, Level 2 11100 - The Craft of Creative Communication - 3 cp, Level 3 11101 - Stakeholder Engagement - 3 cp, Level 2 11102 - Global Brand Communication - 3 cp, Level 3

Open Electives - 24 credit points as follows

• Must pass 24 credit points from anywhere in the University, as a breadth major, a breadth minor and/or as individual units.

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:- Year 12 ATAR- other Australian Qualification- work experience- overseas qualificationWe also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes. More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

Periods Course is Open to New Admissions

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.