Bachelor of Design (Visual Communication Design)

Study a Bachelor of Design (Visual Communication Design) and set yourself on the path to a successful design career.

You’ll explore how, as humans, we communicate and organise information in visually accessible ways, and develop a well-rounded understanding of the theory and practice of communication design.

The course investigates both a traditional print-based design perspective and one which covers web-based applications and new technologies.The degree has a strong focus on visual communication in the global marketplace and how to design for both business and consumer audiences across different cultural contexts.

You’ll graduate with a thorough knowledge of typography, logotype design, layout, publication design, environmental graphics, packaging and digital design.Take advantage of opportunities for direct industry engagement at every level of your study, including internships with private companies, government departments, advertising and design agencies, and more.

You’ll learn about design from real-world industry practitioners and will undertake live industry briefs with the opportunity to progress your designs into production.

You’ll work collaboratively with fellow Bachelor of Design students to create products with the potential to sell them on campus and throughout Canberra.By the time you graduate you’ll have amassed an impressive portfolio of genuine design projects, and will have opportunities to present it to, and have it reviewed by, industry professionals.

Previous associations UC students have connected with include BMW, Canberra Design Festival, National Museum of Australia, FASHFEST, Australian Tax Office, Zoo Group, Cre8ive, Oxide Interactive, Red Corner Boxing and ThinkPlace.Signature overseas short-term study options have been tailored specifically to this course so that high-achieving students have an opportunity to work with leading designers and students at prestigious overseas institutions.

Students can choose to use their breadth units for their overseas Study Abroad experience.High-achieving students also have the option to take units in the Master of Design Strategies in their final year of study.

Bachelor of Design (Visual Communication Design) (72 credit points) Required - 48 credit points as follows

• CM0003 Core Major in Design (24 credit points) Required - Must pass 15 credit points as follows 10336 - Professional Orientation (Design) - 3 cp, Level 1 11017 - Professional Practice 1: Work Integrated Learning - 3 cp, Level 2 11041 - Visual Representation Techniques - 3 cp, Level 1 11044 - Design Culture and Society - 3 cp, Level 1 11045 - Professional Evidence (Design) - 3 cp, Level 3 Restricted Choice - 9 credit points as follows Part A - Must pass 3 credit points from the following 11043 - Introduction to Interaction and User-Centred Design - 3 cp, Level 1 11655 - Introduction to Interaction Design - 3 cp, Level 1 Note:From 2021 unit 11043 has been replaced by unit 11655. Students who have already passed 11043 do not need to pass 11655. Part B - Must pass 3 credit points from the following 11042 - Introduction to Design Thinking Techniques - 3 cp, Level 1 11656 - Design Thinking and User Centered Design - 3 cp, Level 1 Note:From 2021 unit 11042 has been replaced by unit 11656. Students who have already passed 11042 do not need to pass 11656. Part C - Must pass 3 credit points from the following 11018 - Professional Practice 2: Work Integrated Learning - 3 cp, Level 3 11574 - Professional Practice: WIL Studio 3 - 3 cp, Level 3 Note:Students enrolled in ARB201 B Design (Industrial Design) must complete 11574 Professional Practice: WIL Studio 3. All other students should complete 11018 Professional Practice 2: WIL.
• SM0012 Specialist Major in Visual Communication Design (24 credit points) Required - Must pass 24 credit points as follows 11062 - Visual Communication Theory and Principles - 3 cp, Level 1 11063 - Principles of Typography and Layout - 3 cp, Level 1 11064 - Design for Digital Contexts - 3 cp, Level 2 11065 - Visual Branding and Identity Systems - 3 cp, Level 2 11066 - Experiential Graphic Design - 3 cp, Level 3 11067 - Packaging Design and Communication - 3 cp, Level 2 11068 - Cross-Cultural Design Strategy - 3 cp, Level 2 11069 - Information Visualisation - 3 cp, Level 3

Open Electives - 24 credit points as follows

• Must pass 24 credit points from anywhere in the University, as a breadth major, a breadth minor and/or as individual units.

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:- Year 12 ATAR- other Australian Qualification- work experience- overseas qualificationWe also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes. More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.