Bachelor of Communication and Media/ Bachelor of Event and Tourism Management

Use your energy and creativity to design and produce the finest social events, then use your communication and media skills to present your masterpiece on the world stage with the UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management double degree.The course will push you creatively and will help develop your project management capabilities while giving you the tools to imagine, design and create events that engage, inspire and influence and integrated advertising communication campaigns designed to stimulate maximum audience participation.Collectively you’ll gain a comprehensive understanding of how to produce a world class professional event from initial concept development and funding all the way through to integrated advertising, production and delivery.This course also offers smaller, more personalised classes, delivering students with an individually tailored learning environment to ensure they receive the highest level of support and encouragement throughout their UC study journey.The UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management degree is a unique course that offers highly transferable qualifications that can be used in a variety of industries or jobs, such as:

Bachelor of Communication and Media/ Bachelor of Event and Tourism Management (96 credit points) Required - Must pass 72 credit points as follows

• CM0002 Core Major in Communication and Media (24 credit points) Required - Must pass 24 credit points as follows 10335 - Professional Orientation (Communication and Media) - 3 cp, Level 1 11017 - Professional Practice 1: Work Integrated Learning - 3 cp, Level 2 11018 - Professional Practice 2: Work Integrated Learning - 3 cp, Level 3 11079 - The Art and Power of Communication - 3 cp, Level 1 11080 - Digital Media Fundamentals - 3 cp, Level 1 11081 - Producing Credible Communication - 3 cp, Level 1 11082 - Engaging Audiences - 3 cp, Level 1 11083 - Professional Evidence (Communication and Media) - 3 cp, Level 3
• CM0010 Core Major in Event and Tourism Management (24 credit points) Required - Must pass 24 credit points as follows 11009 - Business Decision Making - 3 cp, Level 1 11011 - Professional Orientation (Business) - 3 cp, Level 1 11172 - Business Research Methods - 3 cp, Level 1 11174 - Introduction to Management - 3 cp, Level 1 11175 - Introduction to Economics - 3 cp, Level 1 11210 - Destination Management and the Visitor Economy - 3 cp, Level 2 11211 - Professional Evidence (Event and Tourism Management) - 3 cp, Level 3 11320 - Event Management - 3 cp, Level 3
• SM0028 Specialist Major in Event and Tourism Management (24 credit points) Required - Must pass 24 credit points as follows 11176 - Marketing Fundamentals - 3 cp, Level 1 11186 - Service Systems, Transformation and Wellbeing - 3 cp, Level 3 11318 - Climate Change and Sustainable Business Futures - 3 cp, Level 2 11321 - Introduction to Events and Tourism - 3 cp, Level 1 11322 - Event Development - 3 cp, Level 2 11323 - Tourism and Communication - 3 cp, Level 2 11324 - Tourism and the World Economy - 3 cp, Level 2 11325 - Tourism Policy - 3 cp, Level 3

Restricted Choice - Must select 1 of the following

• SM0006 Specialist Major in Corporate and Public Communication (24 credit points) Required - Must pass 24 credit points as follows 11041 - Visual Representation Techniques - 3 cp, Level 1 11091 - Advocacy and Influence: Shaping Public Opinion - 3 cp, Level 3 11097 - Managing Brands - 3 cp, Level 1 11103 - Corporate and Public Communication Foundations - 3 cp, Level 1 11104 - Digital Engagement and Analytics - 3 cp, Level 2 11105 - Strategic Communication Research and Planning - 3 cp, Level 2 11106 - Organisational Communication - 3 cp, Level 3 11107 - Strategic Project Management - 3 cp, Level 3
• SM0007 Specialist Major in Journalism (24 credit points) Required - Must pass 24 credit points as follows 11084 - Journalism Now and Next - 3 cp, Level 1 11085 - Street Stories - 3 cp, Level 1 11086 - Sound Stories - 3 cp, Level 2 11087 - In-Depth: Feature and Specialist Writing - 3 cp, Level 3 11088 - Data Journalism - 3 cp, Level 2 11089 - Video Live - 3 cp, Level 2 11090 - Newsfeed - 3 cp, Level 3 11091 - Advocacy and Influence: Shaping Public Opinion - 3 cp, Level 3
• SM0008 Specialist Major in Marketing Communication (24 credit points) Required - Must pass 24 credit points as follows 11041 - Visual Representation Techniques - 3 cp, Level 1 11096 - Foundations of Marketing Communication - 3 cp, Level 1 11097 - Managing Brands - 3 cp, Level 1 11098 - Media Analysis and Planning - 3 cp, Level 2 11099 - Marketing Communication Strategy - 3 cp, Level 2 11100 - The Craft of Creative Communication - 3 cp, Level 3 11101 - Stakeholder Engagement - 3 cp, Level 2 11102 - Global Brand Communication - 3 cp, Level 3
• SM0009 Specialist Major in Sports Media (24 credit points) Required - Must pass 24 credit points as follows 11087 - In-Depth: Feature and Specialist Writing - 3 cp, Level 3 11088 - Data Journalism - 3 cp, Level 2 11089 - Video Live - 3 cp, Level 2 11090 - Newsfeed - 3 cp, Level 3 11092 - Game On: Sports Journalism Foundations - 3 cp, Level 1 11093 - Sideline Eye: Sports Reporting - 3 cp, Level 1 11094 - Live and Exclusive: Sports Broadcasting - 3 cp, Level 2 11095 - The Sports Journalist: Ethical, Lawful and Professional - 3 cp, Level 3
• Note:The award name for the Communication & Media part of this course is determined by choice of major. E.g. Spclst Major in Journalism leads to the award 'Bachelor of Communication & Media (Journalism)'.

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:- Year 12 ATAR- other Australian Qualification- work experience- overseas qualificationWe also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes. More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Information on admission closing dates can be found here.