Bachelor of Business/ Bachelor of Communication and Media

Take the theoretical knowledge and practical skills of business and mix it with the creative, critical, professional and personal capabilities of communication and media, to create a career bursting with opportunities with the Bachelor of Business – Bachelor of Communication and Media course.This is a management training course where you will gain broad and coherent theoretical and technical knowledge in a range of business core areas, with a focus on a communication pathway such as:

Journalism, Marketing Communication, Corporate and Public Communication or Sports Media.Collectively this double degree will give you a comprehensive understanding of business management and communication and media, giving you the professional expertise and qualifications to take responsibility for a variety of projects across a wide range of industries.If taking control of a project and managing to a successful outcome is your idea of a worthwhile challenge, then the Bachelor of Business / Bachelor of Communication and Media is the perfect platform form which to launch your management career.The UC Bachelor of Business / Bachelor of Communication and Media is a double degree is a globally recognised qualification that will give you the knowledge, skills and qualifications that are both highly transferrable and in demand across an extremely wide range of industries in both the public and private sectors including:

Bachelor of Business/ Bachelor of Communication and Media (96 credit points) Required - 48 credit points as follows

• CM0002 Core Major in Communication and Media (24 credit points) Required - Must pass 24 credit points as follows 10335 - Professional Orientation (Communication and Media) - 3 cp, Level 1 11017 - Professional Practice 1: Work Integrated Learning - 3 cp, Level 2 11018 - Professional Practice 2: Work Integrated Learning - 3 cp, Level 3 11079 - The Art and Power of Communication - 3 cp, Level 1 11080 - Digital Media Fundamentals - 3 cp, Level 1 11081 - Producing Credible Communication - 3 cp, Level 1 11082 - Engaging Audiences - 3 cp, Level 1 11083 - Professional Evidence (Communication and Media) - 3 cp, Level 3
• CM0014 Core Major in Business (24 credit points) Required - Must pass 18 credit points as follows 11009 - Business Decision Making - 3 cp, Level 1 11011 - Professional Orientation (Business) - 3 cp, Level 1 11172 - Business Research Methods - 3 cp, Level 1 11173 - Professional Evidence (Business) - 3 cp, Level 3 11174 - Introduction to Management - 3 cp, Level 1 11175 - Introduction to Economics - 3 cp, Level 1 Restricted Choice - Must pass 6 credit points from the following 9628 - International Business Study Tour - 3 cp, Level 2 10158 - Business, Government & Law Extended Internship - 6 cp, Level 3 10236 - Business, Government & Law Professional Internship - 12 cp, Level 3 11166 - BGL Internship (Commerce) - 3 cp, Level 3 11167 - BGL Internship (Business and Management) - 3 cp, Level 3 11168 - BGL Internship (Government and Policy) - 3 cp, Level 3 11169 - Organisational Communications, Culture and Change - 3 cp, Level 3 11170 - Business Communication - 3 cp, Level 2 11379 - Social Enterprise - 3 cp, Level 2 Note: Credit Points: Students who want to do more than 6 credit points from this list may count them towards Open Electives. International Exchange: Students may also choose to undertake units at an international institution, subject to approval by the Program Director.

Restricted Choice - 48 credit points as follows

• Communication and Media - Must select 1 of the following SM0006 Specialist Major in Corporate and Public Communication (24 credit points) Required - Must pass 24 credit points as follows 11041 - Visual Representation Techniques - 3 cp, Level 1 11091 - Advocacy and Influence: Shaping Public Opinion - 3 cp, Level 3 11097 - Managing Brands - 3 cp, Level 1 11103 - Corporate and Public Communication Foundations - 3 cp, Level 1 11104 - Digital Engagement and Analytics - 3 cp, Level 2 11105 - Strategic Communication Research and Planning - 3 cp, Level 2 11106 - Organisational Communication - 3 cp, Level 3 11107 - Strategic Project Management - 3 cp, Level 3 SM0007 Specialist Major in Journalism (24 credit points) Required - Must pass 24 credit points as follows 11084 - Journalism Now and Next - 3 cp, Level 1 11085 - Street Stories - 3 cp, Level 1 11086 - Sound Stories - 3 cp, Level 2 11087 - In-Depth: Feature and Specialist Writing - 3 cp, Level 3 11088 - Data Journalism - 3 cp, Level 2 11089 - Video Live - 3 cp, Level 2 11090 - Newsfeed - 3 cp, Level 3 11091 - Advocacy and Influence: Shaping Public Opinion - 3 cp, Level 3 SM0008 Specialist Major in Marketing Communication (24 credit points) Required - Must pass 24 credit points as follows 11041 - Visual Representation Techniques - 3 cp, Level 1 11096 - Foundations of Marketing Communication - 3 cp, Level 1 11097 - Managing Brands - 3 cp, Level 1 11098 - Media Analysis and Planning - 3 cp, Level 2 11099 - Marketing Communication Strategy - 3 cp, Level 2 11100 - The Craft of Creative Communication - 3 cp, Level 3 11101 - Stakeholder Engagement - 3 cp, Level 2 11102 - Global Brand Communication - 3 cp, Level 3 SM0009 Specialist Major in Sports Media (24 credit points) Required - Must pass 24 credit points as follows 11087 - In-Depth: Feature and Specialist Writing - 3 cp, Level 3 11088 - Data Journalism - 3 cp, Level 2 11089 - Video Live - 3 cp, Level 2 11090 - Newsfeed - 3 cp, Level 3 11092 - Game On: Sports Journalism Foundations - 3 cp, Level 1 11093 - Sideline Eye: Sports Reporting - 3 cp, Level 1 11094 - Live and Exclusive: Sports Broadcasting - 3 cp, Level 2 11095 - The Sports Journalist: Ethical, Lawful and Professional - 3 cp, Level 3
• Business - Must select 1 of the following SM0020 Specialist Major in Entrepreneurship and Innovation (24 credit points) Required - Must pass 24 credit points as follows 11176 - Marketing Fundamentals - 3 cp, Level 1 11190 - Indigenous and Cultural Entrepreneurship - 3 cp, Level 3 11198 - The Entrepreneurial Mind - Foundations of Entrepreneurship - 3 cp, Level 1 11199 - Business Start Up Essentials - 3 cp, Level 1 11200 - Entrepreneurship in Government and Large Organisations - 3 cp, Level 2 11201 - Creative and Critical Thinking for Problem Solving - 3 cp, Level 2 11202 - Innovation Management - 3 cp, Level 2 11203 - Commercialising Your Business Idea - 3 cp, Level 3 SM0022 Specialist Major in Human Resource Management (24 credit points) Required - Must pass 24 credit points as follows 11189 - Organisational Behaviour - 3 cp, Level 2 11191 - Managing Human Capital - 3 cp, Level 1 11192 - Sustaining the Employment Relationship - 3 cp, Level 1 11193 - Sourcing and Building Capability - 3 cp, Level 2 11194 - Shaping Behaviour and Strengthening Performance - 3 cp, Level 3 11195 - Workplace Law in Context - 3 cp, Level 3 11196 - Integrating and Aligning Human Capital - 3 cp, Level 3 11197 - Industry Project - 3 cp, Level 3 SM0023 Specialist Major in International Business (24 credit points) Required - Must pass 24 credit points as follows 11176 - Marketing Fundamentals - 3 cp, Level 1 11182 - International Marketing - 3 cp, Level 3 11204 - Introduction to International Business - 3 cp, Level 1 11205 - Global E-Business - 3 cp, Level 2 11206 - Asia Pacific Business - 3 cp, Level 2 11207 - International Economics - 3 cp, Level 3 11208 - Cost Benefit Analysis - 3 cp, Level 3 11209 - Economic Development - 3 cp, Level 3 SM0024 Specialist Major in Management (24 credit points) Required - Must pass 24 credit points as follows 11184 - Service Management - 3 cp, Level 1 11189 - Organisational Behaviour - 3 cp, Level 2 11191 - Managing Human Capital - 3 cp, Level 1 11195 - Workplace Law in Context - 3 cp, Level 3 11197 - Industry Project - 3 cp, Level 3 11201 - Creative and Critical Thinking for Problem Solving - 3 cp, Level 2 11318 - Climate Change and Sustainable Business Futures - 3 cp, Level 2 11319 - Negotiation - 3 cp, Level 3 SM0025 Specialist Major in Marketing (24 credit points) Required - Must pass 24 credit points as follows 11176 - Marketing Fundamentals - 3 cp, Level 1 11177 - Negotiation and Sales Management - 3 cp, Level 1 11178 - Consumer and Buyer Behaviour - 3 cp, Level 2 11179 - Digital Marketing - 3 cp, Level 3 11180 - Marketing Research Methods - 3 cp, Level 2 11181 - Relationship Marketing - 3 cp, Level 3 11182 - International Marketing - 3 cp, Level 3 11183 - Strategic Marketing Management - 3 cp, Level 3 SM0026 Specialist Major in Service Management (24 credit points) Required - Must pass 21 credit points as follows 11176 - Marketing Fundamentals - 3 cp, Level 1 11178 - Consumer and Buyer Behaviour - 3 cp, Level 2 11184 - Service Management - 3 cp, Level 1 11185 - Service Operations, Technology and Interfaces - 3 cp, Level 3 11186 - Service Systems, Transformation and Wellbeing - 3 cp, Level 3 11187 - Business Models and Value Creation - 3 cp, Level 3 11188 - Service Design Project - 3 cp, Level 3 Restricted Choice - Must pass 3 credit points from the following 11043 - Introduction to Interaction and User-Centred Design - 3 cp, Level 1 11189 - Organisational Behaviour - 3 cp, Level 2 11190 - Indigenous and Cultural Entrepreneurship - 3 cp, Level 3 11655 - Introduction to Interaction Design - 3 cp, Level 1 Note:From 2021 unit 11043 has been replaced by unit 11655. SM0027 Specialist Major in Sport Management (24 credit points) Required - Must pass 24 credit points as follows 11559 - Principles of Sport Delivery - 3 cp, Level 1 11560 - Stakeholder Engagement in Sport - 3 cp, Level 1 11561 - High Performance Sport Management - 3 cp, Level 2 11562 - Sport Innovation and Program Development - 3 cp, Level 2 11563 - Sport Governance and Policy - 3 cp, Level 2 11564 - Sports Integrity, Ethics and Law - 3 cp, Level 2 11565 - The Commercialisation of Sport - 3 cp, Level 3 11566 - Leadership in Sport - 3 cp, Level 3 Note:The new Specialist Major in Sport Management is available from Semester 1, 2020.
• Note:Specialist majors determine the course award names. E.g. Completing a Major in Marketing & a Major in Journalism leads to the awards B Business (Marketing) & B Communication & Media (Journalism).

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:- Year 12 ATAR- other Australian Qualification- work experience- overseas qualificationWe also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes. More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Information on admission closing dates can be found here.