Bachelor of Business (Marketing)

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship.

You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks.

You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management.

This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.The Bachelor of Business (Marketing) integrates theoretical learning with practice thanks to regular authentic Work Integrated Learning (WIL) experiences.

Academics and industry work together to facilitate a range of diverse opportunities, including work simulations, internship workshops and placements, industry projects, competitions, exhibitions, overseas study tours and more.You’ll undertake hands-on marketing practice using both hypothetical and real-world scenarios, including the development of strategic and international marketing plans, blogs and online presence audits.

Previous marketing students have undertaken internships across a range of sectors, with organisations such as The Q Theatre, forty2 Edventures, Kicks Entertainment, Canberra Cavalry, In the City Canberra, Workspace 2580, Get it Sorted, CBR Innovation Network, Entry 29, Canberra International Music Festival and the Brumbies.Accreditation for this course will be sought by the Australian Marketing Institute (AMI).High-achieving students can enrol in the Bachelor of Philosophy (Honours) program.

Bachelor of Business (Marketing) (72 credit points) Required - 48 credit points as follows

• CM0014 Core Major in Business (24 credit points) Required - Must pass 18 credit points as follows 11009 - Business Decision Making - 3 cp, Level 1 11011 - Professional Orientation (Business) - 3 cp, Level 1 11172 - Business Research Methods - 3 cp, Level 1 11173 - Professional Evidence (Business) - 3 cp, Level 3 11174 - Introduction to Management - 3 cp, Level 1 11175 - Introduction to Economics - 3 cp, Level 1 Restricted Choice - Must pass 6 credit points from the following 9628 - International Business Study Tour - 3 cp, Level 2 10158 - Business, Government & Law Extended Internship - 6 cp, Level 3 10236 - Business, Government & Law Professional Internship - 12 cp, Level 3 11166 - BGL Internship (Commerce) - 3 cp, Level 3 11167 - BGL Internship (Business and Management) - 3 cp, Level 3 11168 - BGL Internship (Government and Policy) - 3 cp, Level 3 11169 - Organisational Communications, Culture and Change - 3 cp, Level 3 11170 - Business Communication - 3 cp, Level 2 11379 - Social Enterprise - 3 cp, Level 2 Note: Credit Points: Students who want to do more than 6 credit points from this list may count them towards Open Electives. International Exchange: Students may also choose to undertake units at an international institution, subject to approval by the Program Director.
• SM0025 Specialist Major in Marketing (24 credit points) Required - Must pass 24 credit points as follows 11176 - Marketing Fundamentals - 3 cp, Level 1 11177 - Negotiation and Sales Management - 3 cp, Level 1 11178 - Consumer and Buyer Behaviour - 3 cp, Level 2 11179 - Digital Marketing - 3 cp, Level 3 11180 - Marketing Research Methods - 3 cp, Level 2 11181 - Relationship Marketing - 3 cp, Level 3 11182 - International Marketing - 3 cp, Level 3 11183 - Strategic Marketing Management - 3 cp, Level 3

Open Electives - 24 credit points from the following

• Must pass 24 credit points from anywhere in the University, as a breadth major, a breadth minor and/or as individual units.

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:- Year 12 ATAR- other Australian Qualification- work experience- overseas qualificationWe also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes. More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.