Diploma of Professional Communication
Central Queensland University
About
The eight-unit, 48 credit point, Diploma of Professional Communication will produce graduates who have an introductory knowledge of professional communication, public relations, journalism, human resource management, management, digital media production and marketing.
It will provide an exit degree option for the Bachelor of Professional Communication.
The advantage of this diploma to students is that it gives an academic reward to those who cannot continue their studies for whatever reason, but who have nonetheless been successful up to the end of their first year (or later, if undertaken part-time).
The advantage to the School of Humanities and Communication and to the Higher Education Division is that it will prevent some attrition.
Structure
Course Structure
--> In order to complete this course, you must:
- Complete the core structure
Core Structure
--> View Full Course Structure -->| column1 | column2 |
|---|---|
| Number of units: 0 | Total credit points: 0 |
To satisfy the requirements of the award, students must complete a certain:
- [6 - 8] of core units
- [up to 2] of specialisation
As listed in the Bachelor of Professional Communication
Must have completed 8 units including at least 6 units from the list below and may include up to two specialisation units as listed in the Bachelor of Professional Communication.
| column1 | ||
|---|---|---|
| Available units | ||
| Students must complete the following compulsory units: | ||
| --> COMM11003 | Career Communications | --> |
| --> COMM11007 | Media Writing | --> |
| --> COMM11108 | Communicating for Social Change | --> |
| --> COMM11110 | Introduction to Public Relations | --> |
| --> COMM12018 | Advanced Public Relations | --> |
| --> COMM12022 | Communication and Global Technologies | --> |
| --> COMM12025 | Organisational Communication | --> |
| --> COMM12030 | Desktop Publishing | --> |
| --> COMM12033 | Speech and Script | --> |
| --> COMM12116 | Contemporary Photomedia | --> |
| --> JOUR19024 | Public Relations & the Media | --> |
| --> JOUR12010 | Feature Writing | --> |
Entry requirements
What do I need to start?
Entry Scores
Entry Requirements
N/A Exit award only
Security Requirements
No information available at this time
Health Requirements
No information available at this time
Assumed Knowledge
No information available at this time
Fees and Charges
- Domestic Fees -->
- International Fees -->
Learning outcomes
Core Learning Outcomes
- 1.
- research, interpret, critique, and summarise information relevant to communication practice from a range of sources;
- 2.
- apply evidence, data and information effectively;
- 3.
- write for a range of professional communication genres, including corporate and media writing
- 4.
- learn and work independently and collaboratively and reflect upon feedback to identify and enact self-improvements
- 5.
- apply ethical and legal issues in a range of professional communication contexts
- 6.
- communicate well with others from a diverse range of cultural and social backgrounds in order to foster effective communication within a corporate communication and media environment
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|---|---|---|---|---|---|---|
| | Course Learning Outcomes | |||||
| Australian Qualifications Framework Descriptors | 1 | 2 | 3 | 4 | 5 | 6 |
| 1. KNOWLEDGE Have technical and theoretical knowledge and concepts, with depth in some areas within a field of work and learning | --> | |||||
| 2. SKILLS Have cognitive and communication skills to identify, analyse, synthesise and act on information from a range of sources | --> | --> | ||||
| 3. SKILLS Have cognitive, technical and communication skills to analyse, plan, design and evaluate approaches to unpredictable problems and/or management requirements | --> | |||||
| 4. SKILLS Have specialist technical and creative skills to express ideas and perspectives | --> | |||||
| 5. SKILLS Have communication skills to transfer knowledge and specialised skills to others and demonstrate understanding of knowledge | --> | --> | --> | --> | ||
| 6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate application with depth in some areas of specialisation, in known or changing contexts | --> | --> | --> | --> | --> | |
| 7. APPLICATION OF KNOWLEDGE & SKILLS Be able to transfer and apply theoretical concepts and/or technical and/or creative skills in a range of situations | --> | --> | --> | --> | ||
| 8. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate personal responsibility and autonomy in performing complex technical operations with responsibility for own outputs in relation to broad parameters for quantity and quality | --> | |||||
| 9. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement to organise the work of self and others and plan, coordinate and evaluate the work of teams within broad but generally well- defined parameters | --> | --> |
Institution
