Bachelor of Business/Bachelor of Professional Communication

Central Queensland University

About

The Bachelor of Business and Bachelor of Professional Communication is a double degree.

The course is designed to meet diverse careers in business, management, public relations, and communication professions.

The course will provide you the opportunity to expand your career choices beyond business management.

The business component of the course will enable you to apply knowledge related to management, finance, accounting, marketing, social innovation, property, and human resources in different workplace contexts.

The professional communication component of the course is practically-oriented and focuses on workplace relevance for future public relations and journalism practitioners.

In the professional communication course, you will attain a unique blend of public relations and journalism theory and practice and also core communication practice skills, such as writing, speech, photography and introductory graphic design.

Structure

Core Accounting Major Financial Planning Major Human Resource Management Major Marketing Major Property Major Social Innovation Major Elective

Course Structure

--> In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Core Structure

--> View Full Course Structure -->
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Number of units: 21 Total credit points: 126

Professional Communication Units

Public Relations Units:

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Available units
Students must complete the following compulsory units:
--> COMM11108 Communicating for Social Change -->
--> COMM11110 Introduction to Public Relations -->
--> COMM12018 Advanced Public Relations -->
--> COMM12022 Communication and Global Technologies -->
--> COMM13119 Organisational Communication -->
--> JOUR13001 Public Relations and the Media -->

Communication Practice Units:

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Available units
Students must complete the following compulsory units:
--> COMM11003 Career Communications -->
--> COMM11007 Media Writing -->
--> COMM12033 Speech and Script -->
--> JOUR12010 Feature Writing -->
--> DGTL12004 Print Design -->
--> DGTL12005 Contemporary Photomedia -->

Industry Placement Unit:

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Available units
Students must complete the following compulsory units:
--> COMM13110 Journalism Project -->

Bachelor of Business course majors can be selected from the following list:

  • Marketing
  • Human Resource Management
  • Property
  • Accounting
  • Social Innovation
  • Financial Planning

Note: When a unit in a major is also offered as a core unit in the degree, the student should choose an additional elective to comply with the overall degree rules requiring the completion of 32 units (192 units of credit).

Business Core Units:

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Available units
Students must complete the following compulsory units:
--> ACCT11059 Accounting, Learning and Online Communication -->
--> MGMT11109 Introduction to Business -->
--> MRKT11029 Marketing Fundamentals -->
--> ECON11026 Principles of Economics -->
--> HRMT11010 Organisational Behaviour -->
--> LAWS11030 Foundations of Business Law -->
--> HRMT11011 Human Resource Management -->
--> MGMT11167 Foundations of Social Innovation -->

Course Structure

--> In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Accounting Major

--> View Full Course Structure -->
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Number of units: 8 Total credit points: 48

Accounting:

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Available units
Students must complete the following compulsory units:
--> ACCT19060 Management Accounting -->
--> ACCT19062 Intermediate Financial Accounting -->
--> LAWS19032 Company & Association Law -->
--> ACCT11081 Introductory Financial Accounting -->
--> ACCT13017 Financial Statement Analysis -->
--> ACCT19061 Advanced Financial Accounting -->
--> LAWS19033 Taxation Law and Practice A -->
--> ACCT13018 Advanced Management Accounting -->

Course Structure

--> In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Financial Planning Major

--> View Full Course Structure -->
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Number of units: 8 Total credit points: 48

Students wishing to major in Financial Planning must enrol in FINC19011 Business Finance as an elective unit.

Financial Planning:

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Available units
Students must complete the following compulsory units:
--> FINC11001 Fundamentals of Personal Financial Planning -->
--> FINC19012 Investment Analysis and Risk Management -->
--> FINC19014 Property Investment and Finance -->
--> FINC19016 Retirement and Superannuation -->
--> FINC19019 Insurance Planning -->
--> FINC19020 Financial Plan Construction -->
--> LAWS19033 Taxation Law and Practice A -->
--> FINC13001 Estate Planning -->

Course Structure

--> In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Human Resource Management Major

--> View Full Course Structure -->
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Number of units: 8 Total credit points: 48

Human Resources:

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Available units
Students must complete the following compulsory units:
--> HRMT19016 Contemporary HRM Issues -->
--> HRMT19020 Perspectives on Organisational Change -->
--> HRMT19021 Principles of Employment Relations -->
--> HRMT19023 Conflict and Negotiation -->
--> HRMT19012 Performance Management -->
--> HRMT19013 Human Resource Training and Development -->
--> HRMT19014 Human Resources Planning, Recruitment & Selection -->
--> OCHS11027 OHS Fundamentals -->

Course Structure

--> In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Marketing Major

--> View Full Course Structure -->
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Number of units: 8 Total credit points: 48

Marketing:

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Available units
Students must complete the following compulsory units:
--> MRKT11028 Digital Marketing -->
--> MRKT19036 Marketing of Service Products -->
--> MRKT19037 International Marketing -->
--> MRKT19038 Marketing Research and Analytics -->
--> MRKT19030 Marketing Communications -->
--> MRKT19031 Consumer Behaviour -->
--> MRKT19040 Strategic Marketing and Planning -->
--> MRKT13014 New Product Development and Branding -->

Course Structure

--> In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Property Major

--> View Full Course Structure -->
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Number of units: 8 Total credit points: 48

Students wishing to major in Property must enrol in FINC19011 Business Finance as an elective unit.

Property:

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Available units
Students must complete the following compulsory units:
--> BLAR11050 Residential Construction -->
--> PROP11001 Property Valuation -->
--> FINC19014 Property Investment and Finance -->
--> PROP12002 Property Rights and Law -->
--> ECON19036 Property Economics -->
--> PROP13001 Property Development -->
--> PROP13002 Property Management -->
--> BLAR13040 Building Life Cycle Maintenance -->

Course Structure

--> In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Social Innovation Major

--> View Full Course Structure -->
column1 column2
Number of units: 8 Total credit points: 48

Social Innovation:

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Available units
Students must complete the following compulsory units:
--> SOCL11059 Introducing Social Change -->
--> EDED12448 Service Learning - Contexts and Communities -->
--> PSYC12014 Critical, Cultural and Social Psychology -->
--> EVST19007 Environmental and Social Impact Assessment -->
--> BUSN19021 Project -->
--> MGMT12162 Managing Non-Profit and Philanthropic Businesses and Organisations -->
--> BUSN13003 Pitching and Funding of Innovations -->
--> BUSN13002 Advanced Social Innovation -->

Course Structure

--> In order to complete this course, you must:

  1. Complete the core structure
  2. Complete 1 major
  3. Complete electives

Elective

--> View Full Course Structure -->
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Number of units: 3 Total credit points: 18

Elective Units:

Electives can be chosen from the Bachelor of Business or other approved advanced business units provided pre-requisite and co-requisite requirements are fulfilled.

Students wishing to major in Financial Planning or Property must enrol in FINC19011 Business Finance as an elective unit.

Entry requirements

What do I need to start?

Entry Scores

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Rank Threshold SR 65 | ATAR 59.9
Rank Cut-Off OP 17 | SR 65 | ATAR 59.9

Entry Requirements

English Requirements:

If you were not born in Australia, Canada, New Zealand, United Kingdom, Ireland, South Africa or United States of America, you are required to meet the English Language Proficiency requirements set by the University.

Applicants are required to provide evidence of completion of:

  • a secondary qualification (Year 11 and 12, or equivalent), or
  • tertiary diploma level qualification, or
  • bachelor level qualification study for a period of at least 2 years fulltime with a minimum overall GPA 4.0

completed within Australia, Canada, New Zealand, United Kingdom, South Africa, Ireland, or United States of America, which will meet the English proficiency.

If you do not satisfy any of the above, you will need to undertake an English language proficiency test and achieve the following scores:

  • An International English Language Testing System (IELTS Academic) overall band score of at least 6.0 overall with a minimum 5.5 in each subset; or
  • Test of English as a Foreign Language (TOEFL) - Requires 550 or better overall and minimum TWE score of 4.5 (Paper Based Test), or 75 or better overall and no score less than 17 (Internet Based Test); or
  • Pearson Test of English Academic (PTE Academic) - Requires an overall score of 54 with no sub-score less than 46; or
  • An Occupational English Test with Grades A or B only in each of the four components; or
  • Cambridge Certificate in advanced English (CAE) - Score of 180 or above; or
  • Cambridge Certificate of Proficiency in English - Score of 200 or above; or
  • Combined Universities Language Test (CULT) - 70% with no individual component score of less than 15.

English test results remain valid for no more than two years between final examination date and the date of commencement of study, and must appear on a single result certificate.

Security Requirements

No information available at this time

Health Requirements

No information available at this time

Assumed Knowledge

Students should consult study planners for recommended sequence of study.

Fees and Charges

  • Domestic Fees -->
  • International Fees -->

Learning outcomes

Core Learning Outcomes

Please refer to the Core Structure Learning Outcomes

Accounting Learning Outcomes

  • 1.
  • Critically analyse and apply a broad and coherent body of theoretical, technical and applied knowledge of Accounting and its applications in organisational contexts
  • 2.
  • Apply effective verbal and written communication skills to present in a clear, coherent manner within the organisational and social contexts and for audiences from government, employees and employers, community and business markets
  • 3.
  • Select and use a range of computer-generated and digital technologies, numeracy in applicable ways to generate, manage and disseminate information
  • 4.
  • Productively participate, contribute and engage in teams to produce collaborative outcomes
  • 5.
  • Build leadership skills and able to take on individual roles and exercise professional and analytic judgement and reflection in relation to managing organisations
  • 6.
  • Investigate, analyse and synthesise information, problems, concepts and theories and formulate socially responsible, professional, ethical and effective business solutions related to commercial and social improvements in business practices
  • 7.
  • Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8.
  • Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9.
  • Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10.
  • Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 11.
  • Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 12.
  • Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 13.
  • Use technology effectively to communicate with stakeholders
column1 column2
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning --> --> --> --> -->
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge --> --> --> --> --> -->
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas --> --> --> --> --> -->
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence --> --> --> --> -->
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas --> --> --> --> -->
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship --> --> --> --> --> --> -->
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts --> --> --> --> --> --> -->
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters --> --> --> --> -->

Financial Planning Learning Outcomes

  • 1.
  • Critically analyse and apply a broad and coherent body of theoretical, technical and applied knowledge of Financial Planning and its applications in organisational contexts
  • 2.
  • Apply effective verbal and written communication skills to present in a clear, coherent manner within the organisational and social contexts and for audiences from government, employees and employers, community and business markets
  • 3.
  • Select and use a range of computer-generated and digital technologies, numeracy in applicable ways to generate, manage and disseminate information
  • 4.
  • Productively participate, contribute and engage in teams to produce collaborative outcomes
  • 5.
  • Build leadership skills and able to take on individual roles and exercise professional and analytic judgement and reflection in relation to managing organisations
  • 6.
  • Investigate, analyse and synthesise information, problems, concepts and theories and formulate socially responsible, professional, ethical and effective business solutions related to commercial and social improvements in business practices
  • 7.
  • Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8.
  • Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9.
  • Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10.
  • Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 11.
  • Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 12.
  • Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 13.
  • Use technology effectively to communicate with stakeholders.
column1 column2
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning --> --> --> --> -->
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge --> --> --> --> --> -->
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas --> --> --> --> --> -->
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence --> --> --> --> -->
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas --> --> --> --> -->
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship --> --> --> --> --> --> -->
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts --> --> --> --> --> --> -->
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters --> --> --> --> -->

Human Resource Management Learning Outcomes

  • 1.
  • Critically analyse and apply a broad and coherent body of theoretical, technical and applied knowledge of managing human resources and its applications in organisational contexts
  • 2.
  • Apply effective verbal and written communication skills to present in a clear, coherent manner within the organisational and social contexts and for audiences from government, employees and employers, community and business markets
  • 3.
  • Select and use a range of computer-generated and digital technologies, numeracy in applicable ways to generate, manage and disseminate information
  • 4.
  • Productively participate, contribute and engage in teams to produce collaborative outcomes
  • 5.
  • Build leadership skills and able to take on individual roles and exercise professional and analytic judgement and reflection in relation to managing organisations
  • 6.
  • Investigate, analyse and synthesise information, problems, concepts and theories and formulate socially responsible, professional, ethical and effective business solutions related to commercial and social improvements in business practices
  • 7.
  • Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8.
  • Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9.
  • Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10.
  • Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 11.
  • Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 12.
  • Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 13.
  • Use technology effectively to communicate with stakeholders.
column1 column2
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning --> --> --> --> -->
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge --> --> --> --> --> -->
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas --> --> --> --> --> -->
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence --> --> --> --> -->
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas --> --> --> --> -->
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship --> --> --> --> --> --> -->
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts --> --> --> --> --> --> -->
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters --> --> --> --> -->

Marketing Learning Outcomes

  • 1.
  • Critically analyse and apply a broad and coherent body of theoretical, technical and applied knowledge of Marketing and its applications in organisational contexts
  • 2.
  • Apply effective verbal and written communication skills to present in a clear, coherent manner within the organisational and social contexts and for audiences from government, employees and employers, community and business markets
  • 3.
  • Select and use a range of computer-generated and digital technologies, numeracy in applicable ways to generate, manage and disseminate information
  • 4.
  • Productively participate, contribute and engage in teams to produce collaborative outcomes
  • 5.
  • Build leadership skills and able to take on individual roles and exercise professional and analytic judgement and reflection in relation to managing organisations
  • 6.
  • Investigate, analyse and synthesise information, problems, concepts and theories and formulate socially responsible, professional, ethical and effective business solutions related to commercial and social improvements in business practices
  • 7.
  • Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8.
  • Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9.
  • Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10.
  • Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 11.
  • Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 12.
  • Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 13.
  • Use technology effectively to communicate with stakeholders
column1 column2
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning --> --> --> --> -->
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge --> --> --> --> --> -->
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas --> --> --> --> --> -->
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence --> --> --> --> -->
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas --> --> --> --> -->
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship --> --> --> --> --> --> -->
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts --> --> --> --> --> --> -->
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters --> --> --> --> -->

Property Learning Outcomes

  • 1.
  • Critically analyse and apply a broad and coherent body of theoretical, technical and applied knowledge of Property and its applications in organisational contexts
  • 2.
  • Apply effective verbal and written communication skills to present in a clear, coherent manner within the organisational and social contexts and for audiences from government, employees and employers, community and business markets
  • 3.
  • Select and use a range of computer-generated and digital technologies, numeracy in applicable ways to generate, manage and disseminate information
  • 4.
  • Productively participate, contribute and engage in teams to produce collaborative outcomes
  • 5.
  • Build leadership skills and able to take on individual roles and exercise professional and analytic judgement and reflection in relation to managing organisations
  • 6.
  • Investigate, analyse and synthesise information, problems, concepts and theories and formulate socially responsible, professional, ethical and effective business solutions related to commercial and social improvements in business practices.
  • 7.
  • Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8.
  • Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9.
  • Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10.
  • Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 11.
  • Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 12.
  • Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 13.
  • Use technology effectively to communicate with stakeholders
column1 column2
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning --> --> --> --> -->
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge --> --> --> --> -->
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas --> --> --> --> -->
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence --> --> --> -->
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas --> --> -->
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship --> --> --> --> -->
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts --> --> -->
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters --> --> --> -->

Social Innovation Learning Outcomes

  • 1.
  • Critically analyse and apply a broad and coherent body of theoretical, technical and applied knowledge of Social Innovation and its applications in organisational contexts
  • 2.
  • Apply effective verbal and written communication skills to present in a clear, coherent manner within the organisational and social contexts and for audiences from government, employees and employers, community and business markets
  • 3.
  • Select and use a range of computer-generated and digital technologies, numeracy in applicable ways to generate, manage and disseminate information
  • 4.
  • Productively participate, contribute and engage in teams to produce collaborative outcomes
  • 5.
  • Build leadership skills and able to take on individual roles and exercise professional and analytic judgement and reflection in relation to managing organisations
  • 6.
  • Investigate, analyse and synthesise information, problems, concepts and theories and formulate socially responsible, professional, ethical and effective business solutions related to commercial and social improvements in business practices
  • 7.
  • Explain the coherent body of knowledge, and the underlying principles and concepts, fundamental to, and in the broader context of, the journalism and public relations disciplines
  • 8.
  • Apply critical thinking, evaluation, and problem solving skills in the integration and application of theoretical and technical knowledge within the context of journalism and public relations practice and/or scholarship
  • 9.
  • Exercise professional judgement and identify and respond to ethical and legal issues in a range of professional communication contexts
  • 10.
  • Analyse, evaluate, and develop solutions to communication problems in creative and innovative ways
  • 11.
  • Devise effective strategy based on relevant communication theory to solve communication problems and engage stakeholders effectively
  • 12.
  • Solve communication problems using a range of skills grounded in professional communication practice. Specifically, graduates will be able to: write effectively for diverse audiences; create media and business-oriented communication product; speak articulately; conduct and evaluate research based on interviews and secondary source analysis; and communicate effectively with stakeholders
  • 13.
  • Use technology effectively to communicate with stakeholders.
column1 column2
  Course Learning Outcomes
Australian Qualifications Framework Descriptors 1 2 3 4 5 6 7 8 9 10 11 12 13
1. KNOWLEDGE Have a broad and coherent body of knowledge, with depth in the underlying principles and concepts in one or more disciplines as a basis for independent lifelong learning --> --> --> --> -->
2. SKILLS Have cognitive skills to review critically, analyse, consolidate and synthesise knowledge --> --> --> --> --> -->
3. SKILLS Have cognitive and technical skills to demonstrate a broad understanding of knowledge with depth in some areas --> --> --> --> --> -->
4. SKILLS Have cognitive and creative skills to exercise critical thinking and judgement in identifying and solving problems with intellectual independence --> --> --> --> -->
5. SKILLS Have communication skills to present a clear, coherent and independent exposition of knowledge and ideas --> --> --> --> -->
6. APPLICATION OF KNOWLEDGE & SKILLS Demonstrate initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship --> --> --> --> --> --> -->
7. APPLICATION OF KNOWLEDGE & SKILLS Adapt knowledge and skills in diverse contexts --> --> --> --> --> --> -->
8. APPLICATION OF KNOWLEDGE & SKILL Be responsible and accountable for own learning and professional practice and in collaboration with others within broad parameters --> --> --> --> -->

Learning Outcomes

Please refer to the Core Structure Learning Outcomes

Institution