GC-DMKT v.1 Graduate Certificate in Digital Marketing

Graduate Certificates prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.

The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Masters of Marketing). In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.

Additional Course Expenses

Students may be expected to purchase a number of textbooks and other essential study materials.

Graduate Certificates contain a series of units which may include compulsory (core), optional or elective units to cater for student preferences.

Course Learning Outcomes

A graduate of this course can:

1. learn specialised knowledge, strategies and practices relevant to digital marketing and be proficient in their application

2. critically analyse the key components of marketing in the digital economy and think creatively to generate strategic solutions to a range of real-world business problems

3. analyse and synthesise complex information, problems and concepts by applying digital marketing principles, strategies and technical skills

4. professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form

5. design and develop digital marketing strategies using key digital tactics and techniques to deliver content across a broad spectrum of digital contexts and environments

6. develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline

7. evaluate digital marketing principles and techniques in adapting to global markets in a constantly changing networked digital economy

8. understand the nature of cultural trends and diversity in various societies by incorporating ethical, social and global perspectives

9. use information and technology adeptly in digital marketing contexts whilst employing effective independent and collaborative work skills to demonstrate professional judgement and ethical responsibility

Duration and Availability

This fee-paying course is one semester full-time or equivalent part-time study.

Location and delivery Mode

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^ Course and associated units are offered in this mode permitting International Onshore student enrolment.

# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.

YEAR 1 SEMESTER 1

OPTIONS TO SELECT FROM IN YEAR 1 SEMESTER 1

Applicants for a Graduate Certificate are required to meet University academic and English language entry standards; details are provided at http://study.curtin.edu.au/. Applicants generally require a Bachelor Degree or equivalent credit gained for recognised learning. Any specific course entry and completion requirements must also be met.

A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience. Or by invitation, students who have completed 400 credits towards an undergraduate degree and have achieved a course weighted average of 70% or above will be eligible to apply. Final acceptance will be subject to a formal interview. Applicants must also meet Curtin's English language proficiency requirements.

Credit for Recognised Learning

Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au/non-school-leavers/rpl.cfm

Pathway to Further Study

Graduates may qualify for entry to some Graduate Diplomas and Master degrees. For further details, see the University website http://curtin.edu.au.