GC-LUXB v.1 Graduate Certificate in Luxury Branding

Graduate Certificates prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.

The Graduate Certificate in Luxury Branding is suitable for applicants who wish to develop fundamental skills in luxury branding. The course covers the basic principles of luxury brand management, design aesthetics as well as innovation and neuromarketing techniques. It is also an entry point for those who may be considering higher postgraduate qualifications in luxury branding in the future.

Additional Course Expenses

Students may be expected to purchase a number of textbooks and other essential study materials.

Graduate Certificates contain a series of units which may include compulsory (core), optional or elective units to cater for student preferences.

Course Learning Outcomes

A graduate of this course can:

1. apply specialised knowledge theories, frameworks and practices relevant to luxury branding to accurately inform brand strategies, brand development and business decisions

2. critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed

3. apply a variety of methodologies to critically analyse, synthesise and reflect on complex information and recent marketing developments relevant to luxury brands and businesses in local and global contexts

4. professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form; and apply research methodologies to generate insight for luxury brands and businesses

5. develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding

6. develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts

7. adapt marketing models and strategies for competitive advantage and success in the global luxury brand environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts

8. demonstrate critical awareness towards the distinctive features of luxury goods and services while working with cultural differences in an appropriate manner; and develop relevant sensitivity to the cultural aspects behind the concept of luxury

9. use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses

Duration and Availability

This fee-paying course is one semester full-time or equivalent part-time study.

Location and delivery Mode

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^ Course and associated units are offered in this mode permitting International Onshore student enrolment.

# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.

YEAR 1 SEMESTER 1

Applicants for a Graduate Certificate are required to meet University academic and English language entry standards; details are provided at http://study.curtin.edu.au/. Applicants generally require a Bachelor Degree or equivalent credit gained for recognised learning. Any specific course entry and completion requirements must also be met.

An undergraduate degree in any discipline OR a minimum of 5 years' relevant workplace learning.

Credit for Recognised Learning

Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au/non-school-leavers/rpl.cfm

Pathway to Further Study

Graduates may qualify for entry to some Graduate Diplomas and Master degrees. For further details, see the University website http://curtin.edu.au.