This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and controlmarketing activities efficiently in a highly competitive and volatile environment. A wide range of employment opportunities are available in Australia and overseas.
Course accreditation
Graduates may apply to join the Australian Marketing Institute and the Australian Institute of Management.
Professional Recognition
Graduates may apply to join the Australian Marketing Institute and the Australian Institute of Management.
YEAR 1 SEMESTER 1
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
BLAW1002
|
v.1
|
Markets and Legal Frameworks
|
3.0
|
25.0
|
|
MGMT1003
|
v.1
|
Strategic Career Design
|
2.0
|
25.0
|
|
|
50.0
|
YEAR 1 SEMESTER 2
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
MGMT1002
|
v.1
|
Communication, Culture and Indigenous Perspectives in Business
|
3.0
|
25.0
|
|
ACCT1002
|
v.1
|
Financial Decision Making
|
3.0
|
25.0
|
|
|
50.0
|
YEAR 2 SEMESTER 1
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
ECOM1000
|
v.1
|
Analytics for Decision Making
|
3.0
|
25.0
|
|
|
SELECT OPTIONS TO THE TOTAL VALUE OF:
|
25.0
|
|
|
50.0
|
YEAR 2 SEMESTER 2
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
MKTG2004
|
v.1
|
Consumer Behaviour
|
3.0
|
25.0
|
|
|
SELECT ELECTIVES TO THE TOTAL VALUE OF:
|
25.0
|
|
|
50.0
|
YEAR 3 SEMESTER 1
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
MKTG3003
|
v.2
|
Digital Marketing Strategy
|
3.0
|
25.0
|
|
MKTG2005
|
v.1
|
Marketing Research
|
3.0
|
25.0
|
|
|
50.0
|
YEAR 3 SEMESTER 2
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
MKTG2006
|
v.2
|
Managing Social Media Platforms
|
3.0
|
25.0
|
|
MKTG2002
|
v.2
|
Marketing Across Borders
|
2.0
|
25.0
|
|
|
50.0
|
YEAR 4 SEMESTER 1
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
MKTG3004
|
v.2
|
Corporate Marketing Strategy
|
3.0
|
25.0
|
|
MKTG3006
|
v.1
|
Services Marketing
|
3.0
|
25.0
|
|
|
50.0
|
YEAR 4 SEMESTER 2
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
MKTG3007
|
v.2
|
Retailing and E-Commerce
|
2.0
|
25.0
|
|
XINO3003
|
v.1
|
Business and Law International Experience 1
|
|
25.0
|
|
|
OR
|
|
MGMT3025
|
v.2
|
Business Engagement
|
2.0
|
25.0
|
|
|
OR
|
|
MGMT3026
|
v.1
|
Business Innovation Lab
|
3.0
|
25.0
|
|
|
OR
|
|
MKTG3009
|
v.4
|
Business Internship
|
|
25.0
|
|
|
OR
|
|
MGMT3024
|
v.1
|
Business Study Tour
|
36.0
|
25.0
|
|
|
50.0
|
OPTIONS TO SELECT FROM IN YEAR 2 SEMESTER 1
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
BLAW1006
|
v.1
|
Introduction to Business Law
|
3.0
|
25.0
|
|
MKTG1000
|
v.1
|
Discovering Marketing
|
3.0
|
25.0
|
|
ISYS1000
|
v.1
|
Introduction to Business Information Systems
|
3.0
|
25.0
|
|
FNCE2000
|
v.1
|
Introduction to Finance Principles
|
3.0
|
25.0
|
|
IBUS1001
|
v.1
|
Introduction to Global Business
|
2.0
|
25.0
|
|
ECON1000
|
v.1
|
Introductory Economics
|
3.0
|
25.0
|
|
INDS2003
|
v.1
|
Nyungar Culture and Identity
|
3.0
|
25.0
|
|
MGMT2010
|
v.2
|
Principles of Tourism, Hospitality and Events
|
3.0
|
25.0
|
|
PROP2002
|
v.1
|
Property Principles
|
3.0
|
25.0
|
|
PUBR2002
|
v.2
|
Public Relations in Society
|
3.0
|
25.0
|
* Students wanting to undertake some of the Capstone Experience units, such as Internship and Engagement, or mobility offerings will be required to meet eligibility requirements prior to being approved for enrolment.
