This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This double degree major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles.
Course Accreditation
Graduates in this major meet the academic requirements for membership to the Public Relations Institute of Australia.
Professional Recognition
Graduates in this major meet the academic requirements for membership to the Public Relations Institute of Australia.
YEAR 1 SEMESTER 1
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
BLAW1002
|
v.1
|
Markets and Legal Frameworks
|
3.0
|
25.0
|
|
MGMT1003
|
v.1
|
Strategic Career Design
|
2.0
|
25.0
|
|
|
50.0
|
YEAR 1 SEMESTER 2
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
ACCT1002
|
v.1
|
Financial Decision Making
|
3.0
|
25.0
|
|
PUBR2002
|
v.2
|
Public Relations in Society
|
3.0
|
25.0
|
|
|
50.0
|
YEAR 2 SEMESTER 1
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
MGMT1002
|
v.1
|
Communication, Culture and Indigenous Perspectives in Business
|
3.0
|
25.0
|
|
PUBR2001
|
v.1
|
Public Relations Techniques
|
3.0
|
25.0
|
|
|
50.0
|
YEAR 2 SEMESTER 2
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
ECOM1000
|
v.1
|
Analytics for Decision Making
|
3.0
|
25.0
|
|
PUBR2000
|
v.2
|
Transmedia Storytelling
|
3.0
|
25.0
|
|
|
50.0
|
YEAR 3 SEMESTER 1
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
PUBR3003
|
v.1
|
Cross-Cultural Communication
|
3.0
|
25.0
|
|
|
SELECT OPTIONS TO THE TOTAL VALUE OF:
|
25.0
|
|
|
50.0
|
YEAR 3 SEMESTER 2
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
PUBR3001
|
v.2
|
Public Relations Planning and Evaluation
|
3.0
|
25.0
|
|
|
SELECT ELECTIVES TO THE TOTAL VALUE OF:
|
25.0
|
|
|
50.0
|
YEAR 4 SEMESTER 1
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
PUBR3000
|
v.2
|
Contemporary Practice
|
3.0
|
25.0
|
|
BLAW2008
|
v.1
|
Public Relations Law
|
3.0
|
25.0
|
|
|
50.0
|
YEAR 4 SEMESTER 2
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
PUBR3002
|
v.2
|
Reflective Practice
|
|
25.0
|
|
XINO3003
|
v.1
|
Business and Law International Experience 1
|
|
25.0
|
|
|
OR
|
|
MGMT3025
|
v.2
|
Business Engagement
|
2.0
|
25.0
|
|
|
OR
|
|
MGMT3026
|
v.1
|
Business Innovation Lab
|
3.0
|
25.0
|
|
|
OR
|
|
MKTG3009
|
v.4
|
Business Internship
|
|
25.0
|
|
|
OR
|
|
MGMT3024
|
v.1
|
Business Study Tour
|
36.0
|
25.0
|
|
|
50.0
|
OPTIONS TO SELECT FROM IN YEAR 3 SEMESTER 1
|
Code
|
Version
|
Course Name
|
HRS/WK
|
Credit
|
|
MKTG1000
|
v.1
|
Discovering Marketing
|
3.0
|
25.0
|
|
ISYS1000
|
v.1
|
Introduction to Business Information Systems
|
3.0
|
25.0
|
|
FNCE2000
|
v.1
|
Introduction to Finance Principles
|
3.0
|
25.0
|
|
IBUS1001
|
v.1
|
Introduction to Global Business
|
2.0
|
25.0
|
|
ECON1000
|
v.1
|
Introductory Economics
|
3.0
|
25.0
|
|
INDS2003
|
v.1
|
Nyungar Culture and Identity
|
3.0
|
25.0
|
|
MGMT2010
|
v.2
|
Principles of Tourism, Hospitality and Events
|
3.0
|
25.0
|
|
PROP2002
|
v.1
|
Property Principles
|
3.0
|
25.0
|
* Students wanting to undertake some of the Capstone Experience units, such as Internship and Engagement, or mobility offerings will be required to meet eligibility requirements prior to being approved for enrolment.
