SPPC-DMKTG v.1 Digital Marketing Specialisation (MBA)

Specialisations/Minors prepare students to develop broad knowledge about an additional discipline area or same discipline area that complements their study in an award course. Some Specialisations may assist students to progress into postgraduate studies, but have specific entry requirements.

The MBA Specialisation in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The Specialisation deepens students’ understanding of the importance and significance of digital marketing in the twenty-first century as well as enhancing their practical capability in its use. In the Specialisation you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.

Additional Course Expenses

Students may be expected to purchase a number of textbooks and other essential study materials.

Duration and Availability

This specialisation is available to international students studying in Australia on a study visa.

YEAR 1 TRIMESTER 3

YEAR 2 TRIMESTER 1

OPTIONS TO SELECT FROM IN YEAR 1 TRIMESTER 3