SPUC-ADVRT v.1 Advertising Specialisation
Curtin University
About
Specialisations/Minors prepare students to develop broad knowledge about an additional discipline area or same discipline area that complements their study in an award course. Some Specialisations may assist students to progress into postgraduate studies, but have specific entry requirements.
This specialisation is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising.
Structure
| Code | Version | Course Name | HRS/WK | Credit |
|---|---|---|---|---|
| MKTG2001 | v.1 * | Brand Management | 3.0 | 25.0 |
| OR | ||||
| MKTG1000 | v.1 * | Discovering Marketing | 3.0 | 25.0 |
| MKTG2000 | v.1 | Integrated Marketing Communications | 3.0 | 25.0 |
| MKTG2006 | v.2 | Managing Social Media Platforms | 3.0 | 25.0 |
| MKTG3002 | v.2 | Account Management | 3.0 | 25.0 |
| 100.0 |
* Choose MKTG1000 Discovering Marketing or MKTG2001 Brand Management
Institution
