SPUC-DMKTG v.1 Digital Marketing Specialisation
Curtin University
About
Specialisations/Minors prepare students to develop broad knowledge about an additional discipline area or same discipline area that complements their study in an award course. Some Specialisations may assist students to progress into postgraduate studies, but have specific entry requirements.
This specialisation provides students with the relevant knowledge and skills to become effective digital marketers.
Structure
| Code | Version | Course Name |
|---|---|---|
| SELECT OPTIONS TO THE TOTAL VALUE OF: | 100.0 | |
| 100.0 |
OPTIONS (NO YEAR LEVEL SPECIFIED)
| Code | Version | Course Name | HRS/WK | Credit |
|---|---|---|---|---|
| MKTG3007 | v.2 | Retailing and E-Commerce | 2.0 | 25.0 |
| MKTG2007 | v.1 | Designing User Experiences | 3.0 | 25.0 |
| MKTG3003 | v.2 | Digital Marketing Strategy | 3.0 | 25.0 |
| MKTG2006 | v.2 | Managing Social Media Platforms | 3.0 | 25.0 |
| MKTG2008 | v.1 | Digital Interactive Prototyping in Marketing | 3.0 | 25.0 |
* Students are to select 4 out of the 5 units.
Institution
