SPUC-MRKTG v.2 Marketing Foundations Specialisation
Curtin University
About
Specialisations/Minors prepare students to develop broad knowledge about an additional discipline area or same discipline area that complements their study in an award course. Some Specialisations may assist students to progress into postgraduate studies, but have specific entry requirements.
This specialisation prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment.
Structure
| Code | Version | Course Name | HRS/WK | Credit |
|---|---|---|---|---|
| MKTG2004 | v.1 | Consumer Behaviour | 3.0 | 25.0 |
| MKTG3007 | v.2 | Retailing and E-Commerce | 2.0 | 25.0 |
| OR | ||||
| MKTG3003 | v.2 | Digital Marketing Strategy | 3.0 | 25.0 |
| MKTG2002 | v.2 | Marketing Across Borders | 2.0 | 25.0 |
| MKTG1000 | v.1 | Discovering Marketing | 3.0 | 25.0 |
| 100.0 |
Institution
