SPUP-LUXBD v.1 Pre-Masters Luxury Branding Specialisation

Specialisations/Minors prepare students to develop broad knowledge about an additional discipline area or same discipline area that complements their study in an award course. Some Specialisations may assist students to progress into postgraduate studies, but have specific entry requirements.

The Pre-Masters Luxury Branding Specialisation is designed for students in their third year of the Bachelor of Design (B-DESIGN) who wish to undertake an Accelerated Bachelor Masters (ABM) program in the Master of Luxury Branding. This specialisation is suitable for applicants who wish to develop fundamental skills in luxury branding. The specialisation covers the basic principles of luxury brand management, design aesthetics as well as innovation and neuromarketing techniques. This prepares students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.

Additional Course Expenses

Students may be expected to purchase a number of textbooks and other essential study materials.

This specialisation contains core units at an AQF Level 8.

Specialisation Learning Outcomes

A graduate of this course can:

1. apply specialised knowledge theories, frameworks and practices relevant to luxury branding to accurately inform brand strategies, brand development and business decisions

2. critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed

3. critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed

4. professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form; and apply research methodologies to generate insight for luxury brands and businesses

5. develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding

6. develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts

7. adapt marketing models and strategies for competitive advantage and success in the global luxury brand environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts

8. demonstrate critical awareness towards the distinctive features of luxury goods and services while working with cultural differences in an appropriate manner; and develop relevant sensitivity to the cultural aspects behind the concept of luxury

9. use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses

YEAR 3 SEMESTER 1

YEAR 3 SEMESTER 2