Bachelor of Communication (Public Relations)

Deakin University

About

Build and protect the reputation of brands, people and organisations with skills developed through Deakin's Bachelor of Communication (Public Relations).

Learn how innovative and ethical communication fosters meaningful relationships with stakeholders and discover what it takes to create inspiring campaigns and events, manage crises and become an adaptive communications expert.From day one, you'll have the opportunity to develop your skills in writing, editing, researching, event organisation and publishing– key skills that prepare you for the challenges of an evolving media landscape.You’ll learn from academics who are active in their field, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning and evaluation.

Boost your industry experience through sought-after internships or gain a global perspective of public relations with an international study experience.Do you want to create, inspire and problem solve?

Steer your way to a dynamic career in communication.

Structure

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

  • 12 credit points of core units (11 units)
  • 3 course electives from list A (level 1)
  • 3 course electives from list B (level 2/3)
  • 6 credit points of electives (of which two must be at level 2 or 3)
  • no more than 10 credit points at level 1
  • no fewer than 6 credit points at level 3
  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

Entry requirements

If you are currently studying Year 12 in 2020 or completed Year 12 in 2018 or 2019 and have not attempted higher education or VET study since, your selection is based on the following.

Prerequisite subjects

Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL.

ATAR

This course uses the ATAR as part of its selection considerations.

Selection is competitive and meeting the minimum entry requirements does not guarantee selection. Our Admission Criteria and Selection Policy outlines the principles of selection.

Learning outcomes

Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

outcome type outcome description
Discipline specific knowledge and capabilities Employ communication theories and concepts to the practice of public relations to inform professional practice within government, civil and business organisations.
Communication Effectively communicate analyses, findings and strategies in Public Relations to a range of audiences using written, digital and oral formats.
Digital literacy Use digital communication technologies to research and strategically engage with audiences and stakeholders.
Critical thinking Analyse and critically evaluate theoretical approaches to Public Relations practice and issues including the need to understand current social and legal norms, policies and practices, in the local, national and global context.
Problem solving Employ initiative and creativity in conjunction with accepted evidence-based communication methods to generate innovative approaches and solutions to complex, real world issues within the professional Public Relations environment.
Self-management Exhibit autonomy, responsibility, accountability and a commitment to learning and skills development in a professional context.
Teamwork Work and learn collaboratively with real world (external) clients and others from different disciplines and backgrounds to build effective relationships and achieve communication goals.
Global citizenship Demonstrate communication strategies that are respectful and inclusive of cultural and socio-economic diversity, social and environmental responsibility and the application of ethical standards.

Institution