Bachelor of Communication (Digital Media)

Deakin University

About

Digital media at Deakin adopts an innovative 'fusion' approach to learning and teaching.

Engaging in a participatory and supportive environment you will produce real-world digital and social media content from year one onward.

The course also places a strong emphasis on developing your professional-personal brand to help you build strong connections to online communities.In addition to core digital media you can choose from complementary fields such as advertising, design, film and television, journalism, and public relations to broaden your skills base.The combination of practice-based assessments, industry exposure and the internship in your final year means you graduate with a portfolio of work demonstrating your ability to build online communities and help organisations and clients with digital content solutions.Do you want to carve a career in today’s rapidly evolving media climate?

Structure

To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:

  • 12 credit points of core units
  • 3 course electives from level 1 (List A)
  • 3 course electives from level 2/3 (List B)
  • 6 credit points of electives (at least two must be 2nd or 3rd level)
  • no more than 10 credit points at level 1
  • at least 6 credit points at level 3
  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

Entry requirements

If you are currently studying Year 12 in 2020 or completed Year 12 in 2018 or 2019 and have not attempted higher education or VET study since, your selection is based on the following.

Prerequisite subjects

Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL.

ATAR

This course uses the ATAR as part of its selection considerations.

Selection is competitive and meeting the minimum entry requirements does not guarantee selection. Our Admission Criteria and Selection Policy outlines the principles of selection.

Learning outcomes

Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

outcome type outcome description
Discipline specific knowledge and capabilities Review, understand and analyse major media theories and concepts relating to digital media culture, technological innovation, research methods, and professional practices in digital industry contexts.
Communication Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes.
Digital literacy Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field.
Critical thinking Critically and analytically evaluate media issues, debates, organisations, and industries and practices, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives
Problem solving Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional media industry contexts.
Self-management Demonstrate independent, motivated, and self-directed learning and the ability to complete work consistently and effectively as an independent researcher and practitioner.
Teamwork Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on media-related projects, while simultaneously maintaining personal responsibility for individual learning and contributions.
Global citizenship Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of media platforms with an awareness of professional legal and ethical responsibilities.

Institution