Bachelor of Communication (Advertising)
Deakin University
About
Designed to inspire the next generation of ‘big idea’ thinkers, the professionally accredited Bachelor of Communication (Advertising) gives you the skills to understand complex audiences, analyse media effectiveness and hone your creative thinking.
Prepare for the challenges and excitement of developing incisive brand communication for the digital era as you work across real-world projects and connect with advertising practitioners.Discover what makes a good ad by exploring the principles and practice of advertising.
You’ll also experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society.From your first year, you'll connect with a network of advertising professionals who will become part of your learning journey.
Better still, you’ll build valuable industry experience and enhance your resume with an internship at an advertising agency, or with an 'in-house' brand or creative team.Do you have a way with words and consider yourself a confident problem-solver?
Structure
To qualify for the award of Bachelor of Communication (Advertising), a student must complete 24 credit points including:
- 12 credit points of core units
- 3 course electives from level 1 (List A)
- 3 course electives from level 2/3 (List B)
- 6 credit points of electives (at least two must be 2nd or 3rd level)
- no more than 10 credit points at level 1
- a minimum of 6 credit points at level 3
- Academic Integrity AAI018
- Academic Integrity (0-credit-point compulsory unit)
Entry requirements
If you are currently studying Year 12 in 2020 or completed Year 12 in 2018 or 2019 and have not attempted higher education or VET study since, your selection is based on the following.
Prerequisite subjects
Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL.
ATAR
This course uses the ATAR as part of its selection considerations.
Selection is competitive and meeting the minimum entry requirements does not guarantee selection. Our Admission Criteria and Selection Policy outlines the principles of selection.
Learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
| outcome type | outcome description |
|---|---|
| Discipline specific knowledge and capabilities | Apply knowledge of advertising principles, planning processes and creative practice to the evaluation of brand messaging and develop engaging, research-driven and ethically sound multi-channel advertising media content. |
| Communication | Articulate knowledge of advertising industry conditions and apply visual, spoken and textual communication skills to achieve effective advertising outcomes across various cultural and organisational contexts. |
| Digital literacy | Evaluate and apply the software, hardware and digital content that is used to research, produce, disseminate and consume advertising-related media. |
| Critical thinking | Identify and critically analyse contemporary advertising and media platforms as a means of building the adaptability required to develop creative brand content applicable to various sociocultural and organisational contexts. |
| Problem solving | Apply theories and principles of advertising strategy, consumer behaviour, client management and creative process in response to real world client briefs and standard and complex communication problems. |
| Self-management | Maintain professional practice and future career development using self-directed learning skills that encourage reflective practice consistent with a selected specialisation in the areas of communication strategy, advertising management and creative practice. |
| Teamwork | Contribute positively to collaborative projects, demonstrate the ability to plan and strategise in the context of team driven campaigns, including the ability to display initiative, provide considered feedback and be flexible in the context of project delivery. |
| Global citizenship | Engage with and critically evaluate research materials on ethical and intercultural communication and apply reflective practice principles to model the responsibilities expected of advertising practitioners who work within diverse social, cultural and regulatory frameworks. |
Institution
