Bachelor of Marketing (Psychology)

Deakin University

About

Study the Bachelor of Marketing (Psychology) to become an expert at uncovering the reasons behind consumer behaviour.

Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that’s in demand across all industries.Curious about what makes the mind tick?

Structure

To complete the Bachelor of Marketing (Psychology) students must attain 24 credit points of core units. All units in the Bachelor of Marketing (Psychology) are worth 1 credit point, so you must take 24 units (think of units as ‘subjects’) to complete your degree. Most students choose to study 4 units per trimester and usually undertake two trimesters each year.

To complete the course you must include:

  • completion of MAI010 Academic Integrity (0-credit point compulsory unit)
  • 24 credit points of core units (including one Work Integrated Learning unit from a specified list)

Students are required to meet the University's academic progress and conduct requirements. Click here for more information.

Entry requirements

If you are currently studying Year 12 in 2020 or completed Year 12 in 2018 or 2019 and have not attempted higher education or VET study since, your selection is based on the following.

Prerequisite subjects

Minimum prerequisite ATAR of 70.00. Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL.

ATAR

This course uses the ATAR as part of its selection consideration

Selection is competitive and meeting the minimum entry requirements does not guarantee selection. Our Admission Criteria and Selection Policy outlines the principles of selection.

Learning outcomes

Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

outcome type outcome description
Discipline Specific knowledge and capabilities Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing.
Communication Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications.
Digital Literacy Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology.
Critical thinking Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts.
Problem Solving Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions.
Self-management Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology.
Teamwork Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments.
Global Citizenship Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks.

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