Graduate Certificate of Marketing

Deakin University

About

Build on your marketing knowledge and skills by learning a solid and rational structure for marketing practice.

The units in this course will help you to better structure marketing plans and programs to achieve your marketing goals.

Structure

To complete the Graduate Certificate of Marketing, students must complete 4 core units plus completion of compulsory 0-credit point unit, MAI010 Academic Integrity.

Entry requirements

Entry requirements

Entry information

Deakin University offers admission to postgraduate courses through a number of Admission categories.

All applicants must meet the minimum English language requirements.

Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

Minimum admission criteria:

  • Bachelor degree or higher OR
  • two years of relevant work experience*, OR
  • evidence of academic capability judged to be equivalent

*Note: Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales

Learning outcomes

Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

outcome type outcome description
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.

Institution