Bachelor of Media and Communication

This course prepares students for employment in a range of professions that cater to the changing needs of our media-saturated society.

Superior skills in communication practice and innovative creative outputs are developed in the majors on offer to allow specialisation in a particular media area.

Majors available include Advertising, Broadcasting and Digital Journalism, Screen Production, Photomedia, Media and Cultural Studies and Public Relations.

In the degree, students acquire knowledge about the cultural impact of the media and gain critical insights into our local and globalised world to make a meaningful contribution to society.

Students develop advanced critical communication skills, exceptional competency in team building, theoretical and practical knowledge and the flexibility to engage and lead in our dynamic media dominated environment.

Students will be required to complete eight core units (120 credit points)

Year 1 - Semester 1

Year 1 - Semester 2

Year 2 - Semester 1

Year 2 - Semester 2

Year 3 - Semester 1

Year 3 - Semester 2

Students are also required to complete an eight unit major from within the Bachelor of Media and Communication: Broadcasting and Digital Journalism, Screen Production, Photomedia, Advertising, Media & Cultural Studies, Public Relations or Screen Studies.

Students are required to complete remaining credit points in the form of either an eight unit major, minor(s), and/or elective units. These may be selected from anywhere within the university. Units in this course should be completed in year sequence (e.g. all first-year units should be completed before proceeding to second-year units).

Unit sets that can be studied as part of this course

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Admission requirement (Band 3)

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

• AQF Cert IV;
• Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
• Special Tertiary Admissions Test;
• University Preparation Course;
• Indigenous University Orientation Course;
• Aboriginal University Readiness Assessment; or
• Experience Based Entry Scheme.

English Language requirement (Band 3)

English competency requirements may be satisfied through completion of one of the following:

• Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
• Special Tertiary Admissions Test;
• IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
• Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
• University Preparation Course;
• Indigenous University Orientation Course;
• Aboriginal University Readiness Assessment;
• AQF Diploma, Advanced Diploma or Associate Degree;
• Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
• Other tests, courses or programs as defined in the Admissions Policy.

Course Specific Admission Requirements

One or more of the majors in this course has admission requirements. Refer to the major for more information.

1. Apply broad discipline knowledge to a range of theoretical and technical/practical Media and Communication situations
2. Think critically to analyse, interpret and conceptualise/synthesise complex Media & Communication knowledge/problems
3. Think creatively to anticipate challenges and generate Media and Communication solutions/responses
4. Use digital technologies and Media and Communication related literacy to access, evaluate and synthesise relevant information from multiple sources
5. Communicate Media and Communication knowledge and ideas clearly, coherently and with independence
6. Demonstrate a global outlook with respect for cultural diversity, including Indigenous cultural competence
7. Work collaboratively and demonstrate initiative to implement social, sustainable, and ethical values through appropriate disciplinary methods
8. Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice