Bachelor of Arts (Arts Management)
Edith Cowan University
About
The course provides a foundation in business theory and practice for the arts industry.
The program is specifically industry-focused and designed to give students the knowledge and skills to work in a diverse range of art forms and organisations, including theatre companies, venues, dance companies, exhibitions, galleries, concerts and festivals.
Upon completion of the course it is expected that graduates will develop a wider appreciation of, and passion for, the arts in Australia and globally;
understand the imperatives that guide the business world and the importance of strategic thinking;
have well-developed theoretical knowledge, skills and abilities in the major business functional areas as they relate to arts companies, including management, marketing, finance and legal compliance;
and have the essential competencies and professional attitudes to be employed in a diverse range of positions within both large and small arts companies.
WAAPA also believes that students learning journeys are not only about core technical expertise but are also about gaining core values, ethics, knowledge, skills and capabilities for their professional and personal growth.
Therefore all WAAPA courses ensure that graduates gain skills in strong communication, cultural awareness and teamwork.
Most importantly, courses also facilitate critical appraisal to inspire confidence in creativity and innovation, the generation of new ideas, consideration of wider societal and cultural aspects related to their practice, and an international perspective in teaching and learning.
In addition, where appropriate, units will address social and cultural sustainability in the following ways;
customer service and duty of care in public performance environments;
engagement with corporate and community partners;
building social and cultural confidence in students via exposure to diverse public performance environments;
and workplaces locally, nationally, regionally and internationally.
Structure
Year 1 - Semester 1
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM1415 | Managing Arts Organisations | 15 |
ACC1100 | Accounting I | 15 |
ADM1360 | Digital Technology for Arts Management | 15 |
ADM1325 | Communication in the Arts | 15 |
Year 1 - Semester 2
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM1330 | Arts Marketing Fundamentals | 15 |
ADM1335 | Arts Legal Framework | 15 |
ADM1340 | Arts Production and Presentation | 15 |
ECF1110 | Economics I | 15 |
Year 2 - Semester 1
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM2410 | Arts in Contemporary Society | 15 |
ADM2310 | Managing People | 15 |
ADM2420 | Planning and Executive Producing | 15 |
ADM2425 | Managerial Finance for the Arts | 15 |
Year 2 - Semester 2
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM2430 | Marketing the Arts | 15 |
ADM2435 | Cultural Critique | 15 |
ADM2445 | Arts Law | 15 |
ADM2455 | Managing Arts Resources | 15 |
Year 3 - Semester 1
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM3510 | Financial Decision Making for the Arts | 15 |
ADM3520 | Business Development in the Arts | 15 |
Elective Unit | x 2 | 30 |
Note: Elective unit may be from from any offering across ECU.
Year 3 - Semester 2
Unit Code | Unit Title | Credit Points |
---|---|---|
ADM3530 | Arts Management: Principles and Practices | 30 |
ADM3540 | Industry Placement | 30 |
Entry requirements
Admission requirement (Band 3)
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
- AQF Cert IV;
- Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
- Special Tertiary Admissions Test;
- University Preparation Course;
- Indigenous University Orientation Course;
- Aboriginal University Readiness Assessment; or
- Experience Based Entry Scheme.
English Language requirement (Band 3)
English competency requirements may be satisfied through completion of one of the following:
- Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
- Special Tertiary Admissions Test;
- IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
- Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
- University Preparation Course;
- Indigenous University Orientation Course;
- Aboriginal University Readiness Assessment;
- AQF Diploma, Advanced Diploma or Associate Degree;
- Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
- Other tests, courses or programs as defined in the Admissions Policy.
Course Specific Admission Requirements
All applicants are required to attend an interview. Individual interviews are conducted to provide information about the applicant's experience, motivation and goals. It is important that prospective students have an existing interest and background in the arts and a commitment to extending their knowledge in management and the arts in general.
Portfolio pathway applications are not accepted for this course.
Learning outcomes
- Apply broad and coherent knowledge and skills with depth of the theories, principles and concepts of arts management.
- Critically review, analyse, and synthesise knowledge in arts management to improve organisational practice.
- Exercise creative thinking and judgement to identify and sustainably solve problems in the planning, organisation, marketing, and promotion of arts management.
- Successfully communicate arts management knowledge and ideas in diverse contexts, demonstrating cross-cultural awareness and including an ability to communicate and work with Aboriginal Australians.
- Use digital technologies and discipline related literacies to access, evaluate and synthesise relevant information from multiple sources.
- Demonstrate initiative, judgement and creativity in planning, problem solving, and decision making through project planning for arts organisations.
- Recognise and reflect on social, cultural and ethical issues, and apply local and international perspectives to practice.
- Work collaboratively on a project and apply responsibility and accountability for own learning and continued development.
Institution
