Bachelor of Business (Marketing)

Federation University Australia

About

Make your brand a household name.

Create global advertising campaigns.

Engage your customers through the latest social media craze.

If you love the corporate world and are interested in how to promote companies too, we want you for our Bachelor of Business (Marketing) degree.

You'll become an expert in marketing for local, online and international audiences, while learning important business skills like accounting, human resource management and management.You will undertake a practical placement, internship or project.

You'll get first-hand insights into how companies work and have plenty of choice for electives as well as being able to focus on a well defined business career path.With this degree, you'll have many options for your future career.

Chances are, it'll be fast-paced, diverse and full of change.

Technologies and the internet are constantly changing.

It's up to marketers to stay one step ahead of the game.A double major in Management or Human Resource Management is available.This program requires participation in a range of WIL/work experience type activities and these will negotiated with students individually.

The time component is variable.Students studying our Bachelor of Business programs at the Mt Helen campus can apply for an IBM Scholarship worth more than $42,000.

The IBM Scholarship includes an internship, offering students 1600 hours of work experience at IBM.

This scholarship provides an incredible opportunity to launch your career with a leading multi-national technology company while studying.

Structure

Sample structures are just one example of the many options available within your chosen course. Please contact Federation University for further information on available options.

Please note this is a sample structure only and is not to be used for enrolment purposes. To enrol, please refer to the information provided to you by Federation University for your individual program structure or view our enrolment information page.

To view current subject information and cost, click on the individual subject name below, or click here to view current subject information and cost for ALL subjects.

Year 1

Semester 1

PRINCIPLES OF ACCOUNTING AND FINANCE BUACC1508, 15 credit points

FUNDAMENTALS OF LAW BULAW1502, 15 credit points

MANAGEMENT PRINCIPLES BUMGT1501, 15 credit points

Semester 2

PRINCIPLES OF ECONOMICS BUECO1509, 15 credit points

INTRODUCTION TO MARKETING BUMKT1501, 15 credit points

Year 2

Semester 1

PRINCIPLES OF RESPONSIBLE BUSINESS BUGEN2630, 15 credit points

MANAGERIAL RESEARCH METHODS BUMGT2602, 15 credit points

BUSINESS COMMUNICATIONS BUMGT2621, 15 credit points

SERVICES MARKETING BUMKT2601, 15 credit points

Semester 2

CONSUMER BEHAVIOUR BUMKT2602, 15 credit points

SOCIAL MEDIA MARKETING BUMKT2604, 15 credit points

Year 3

Semester 1

CREATIVITY AND INNOVATION BUMGT3739, 15 credit points

INTERNATIONAL MARKETING BUMKT3705, 15 credit points

PRODUCT MANAGEMENT BUMKT3706, 15 credit points

Semester 2

MARKETING COMMUNICATION BUMKT3701, 15 credit points

MARKETING STRATEGY AND ANALYSIS BUMKT3702, 15 credit points

Entry requirements

Entry requirements (year 12)

Admissions Criteria for current Year 12 students (2020) and recent secondary graduates (2019 and 2018)

Prerequisites

  • Units 3 and 4: a study score of at least 20 in any English.

This course uses the ATAR as part of its selection considerations.

Guaranteed ATAR

This program has a guaranteed ATAR.If you meet the program pre-requisites and any ‘Essential Requirements for Admission’, we will guarantee you a place in this program with this ATAR. We use the adjusted ATAR, factoring in subject adjustments and SEAS as detailed below.

Subject Adjustments

A study score of 35 in any Business, Economics or any Information Technology equals 3 aggregate points per study. Overall maximum of 5 points.

SEAS (Special Entry Access Scheme)

Applicants who have experienced educational disadvantage are encouraged to apply for the Special EntryAccess Schemes (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application.

Entry requirements (non year 12)

Admission criteria for applicants with a Higher Education Study

This course uses the applicants’ entire academic record as part of its selection considerations.

Compulsory: Previous higher education studies with results at a pass level, including any 'single subjects of study', or successful completion of a tertiary preparatory program such as the FedUni Foundation Access Studies Program (FAST).

Admission criteria for applications with a Vocational Education and Training study

This course uses the applicants’ entire academic record as part of its selection considerations.

Compulsory: Successful completion of a relevant VET qualification at Certificate III level or higher.

Admission criteria for applications with work and life experience

This course uses the applicants’ entire academic record as part of its selection considerations.

Compulsory: Applicants who have not completed secondary education, or undertaken any TAFE or university studies should include a personal statement detailing all relevant experience to strengthen their application.

Institution