Business (Marketing) (Online Pathway)

The Bachelor of Business (Marketing) (Online Pathway) requires three years of full-time study (or the equivalent part-time) and the honours degree an additional year (or the equivalent part-time).

The course is offered by the College of Business, Government and Law.

To qualify for the Bachelor of Business (Marketing) (Online Pathway) a student must complete 108 units with a grade of P or better or NGP in each topic. No more than 45 units of Level 1 topics is to be included in the 108 units. Face to face topics are not able to be taken in the Online Pathway.

Students must complete:

• 45 units of core topics
• 27 units of specialisation topics
• 27 units of BUSN option topics
• 9 units of online option topics

Except with the permission of the Dean (Education), the course must be completed within ten consecutive years. Failure to do so may constitute evidence of unsatisfactory progress. Where permission is given to complete in more than ten consecutive years, there may be a requirement for additional coursework in order to ensure relevant and up-to-date knowledge.

Core - Year 1 topics

31.5 units comprising:

BUSN1009 Quantitative Methods (4.5 units) BUSN1011 Accounting for Managers (4.5 units) BUSN1012 Management, People and Organisations (4.5 units) BUSN1013 Economics for Business (4.5 units) BUSN1019 Law for Business (4.5 units) BUSN1022 Marketing Principles (4.5 units) INNO1004 Creative Thinking & Problem Solving: Finding & Framing Problems Worth Solving (4.5 units)

Option - Business - Year 1 topics

Plus 4.5 units of Business option topics selected from the list below.

Core - Year 2 topics

9 units comprising:

BUSN2019 International Business Context (4.5 units) BUSN2038 Human Resource Management (4.5 units)

Specialisation - Marketing - Year 2 topics

18 units comprising:

BUSN2020 Consumer Behaviour (4.5 units) BUSN2028 Market Research (4.5 units)

Plus 9 units selected from the following:

BUSN2033 Marketing Communications (4.5 units) BUSN2048 Social Media Marketing (4.5 units) BUSN3041 Services Marketing (4.5 units) BUSN3044 Industry Placement (4.5 units)

Option - Business - Year 2 topics

Plus 9 units of Business option topics selected from the list below.

Core - Year 3 topics

4.5 units comprising:

BUSN3055 Strategic Management (4.5 units)

Specialisation - Marketing - Year 3 topics

9 units comprising:

BUSN3042 Strategic Marketing (4.5 units) BUSN3051 International Marketing (4.5 units)

Option - Business - Year 3 topics

Plus 13.5 units of Business option topics selected from the list below.

Option - Year 3 topics

Plus 9 units of online option topics selected from:

COMS1001 Academic and Professional Communication (4.5 units) COMS1004 Digital and Social Media (4.5 units) HIST1203 Australians at War (4.5 units) INTR2100 Reimagining the Global South (4.5 units) PSYC1108 The Psychology of Surviving and Thriving (4.5 units)

Option - Business - Year 1, 2 & 3 topics

BUSN1021 Organisational Behaviour (4.5 units) BUSN2024 Sustainable Resource Management (4.5 units) BUSN2032 HR Planning, Recruitment & Selection (4.5 units) BUSN2039 International Business Management (4.5 units) BUSN2044 Managing Diversity (4.5 units) BUSN2046 Operations & Supply Chain Management (4.5 units) BUSN3037 Import Export Theory & Practice (4.5 units) BUSN3050 International HRM (4.5 units) BUSN3052 Leadership in Business & Society (4.5 units) BUSN3056 International Trade (4.5 units) BUSN3059 HR Strategy & Change Management (4.5 units)

Honours

Refer to Bachelor of Business (Honours)

The minimum requirements for consideration for entry to all undergraduate courses are specified in detail in the University Entry Requirements.