Bachelor of Tourism, Hospitality and Events

James Cook University

About

JCU Tourism, Hospitality and Events (THE) graduates are multi-skilled business professionals who find employment in a growing number of areas.Graduates pursue careers in tourism, hospitality, events, and business.You could find employment as a hospitality manager, events manager, hotel supervisor, travel agent, spa manager, event and conference organiser, tourism operator, tour guide or business owner.

Structure

CORE SUBJECTS

Level 1

TO1008:03 Introduction to Tourism, Hospitality, and Events Management

BU1002:03 Accounting for Decision Making

BU1104:03 Introduction to Management Concepts and Application or TO1201:03 Leadership and Ethics in Tourism Management

BU1105:03 Business Communication

BU1007:03 Principles of Data Analysis for Business

BU1108:03 Marketing Matters

BU1112:03 Business Law

Level 2

TO2117:03 Food and Beverage Management

BX2091:03 Tourism and Leisure Management

BX2174:03 Evidence Based Business Decision Making

TO2051:03 Innovation for Tourism, Hospitality and Events Futures

BX2094:03 Conference and Events Management

BX2077:03 Project Management

BX2051:03 Managing People

Level 3

TO3153:03 Revenue and Yield Management

BX3193:03 Hospitality Operations Management

BX3194:03 Destination Management and Planning

TO3052:03 Experience Design in Tourism, Hospitality and Events

BX3095:03 Visitor and Crowd Behaviour Management

BU3101:03 Professional Internship or BU3102:03 Multidisciplinary Project or BU3103:03 Independent Project

OPTIONS

Select one of the following Options

Option 1 (Electives)

Select 9 credit points of any Level 1, 2 or 3 undergraduate subjects

PLUS

Select 3 credit points of any Level 2 or 3 undergraduate subjects

OR

Option 2 (Minor)

Select a Minor from Table A

TABLE A (Minors)

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Type of minor Optional, single
Credit points in major 12 credit points
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MINOR AVAILABLE AT NOTES
Professional Practice Minor Cairns

Entry requirements

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Course pre-requisites English (Units 3/4,C) Recommended study: Mathematical Methods (Units 3/4,C)
Minimum English language proficiency requirements Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of Band 1 – Schedule II of the JCU Admissions Policy.
Post admission requirements Professional practice: This course includes options for professional practice units. Students may be required to undertake such placements away from the campus at which they are enrolled, at their own expense. Further information about placements can be found at Coursework Enrolment Procedure.

Learning outcomes

Build an understanding of research and practice in tourism, hospitality and events as a complex field of business. Gain sought-after skills in digital fluency, sustainability, resilience and futures thinking, with a focus on tropical environments.

Network with JCU’s extensive business partnerships and international alumni. Attend field trips, hear from world-renowned guest lecturers and complete industry-based assessments.

Design and deliver customer-informed tourism, hospitality and events services and experiences with professional practice subjects and 400 hours of skills development. Partake in real-world practical placements, with the opportunity for paid internships at five star industry partners. You will gain barista, RSA and HACCP qualifications during this course.

Begin a fast-paced, rewarding career in tourism, hospitality and events. JCU Graduates are equipped with the global business skills and specialist training to stand out in their chosen fields.

View the Handbook for more information.

Institution