Bachelor of Business (Marketing)
La Trobe University
About
Learn marketing today.
Be a business leader tomorrow.
In today's digital landscape, marketing is a high-demand skill across a range of industries.
Health, education, finance, retail, arts and government bodies all have digital presences that needs to develop, implemented and managed.
For a career in any industry, a strong foundation in business plus agile and innovative marketing skills will set you up for success.
La Trobe's Bachelor of Business (Marketing) has been designed with direct input from industry to ensure you have the specialised knowledge and solid business foundations employers want.
Explore emerging areas such as digital and social marketing, as well as core subjects like digital marketing, consumer behaviour, branding, research and strategic marketing.
Graduate with internationally transferrable skills and be ready for your career in business or marketing.
You'll learn:
Consumer behaviour Examine how consumers make decisions and implement marketing strategies to increase business performance.
Advertising in the digital age Explore persuasive online and offline techniques to advertise for customers and organisations, and design outcomes.
Social media and relationship marketing Discover how social media platforms, digital metrics and analytics and online campaigns are used to reach strategic marketing goals.
Digital brand management Create content to develop a brand using digital platforms and other strategic tools.
Market research Gather information about customers, competitors and other stakeholders to better understand their goals and objectives.
Strategic marketing Build on everything you've learned to develop and deliver an effective marketing plan.
Accounting, economics, finance and business Gain the foundational knowledge required for a successful business career.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.
Structure
First year
| Semester | BUS1SBY | BUS1AFB | MKT1MDP | OPTION |
|---|---|---|---|---|
| Semester 1 | Sustainability | Principles of Accounting and Finance | Fundamentals of Marketing | 2nd Major core subject, Minor subject or Level 1 elective (15 cp) |
| Semester 2 | Economic Issues and Public Policy | Analysing Business Data | Advertising in the Digital Age | 2nd Major core subject or Level 1 elective (15 cp) |
Second year
| Semester | LST2BSL | BUS2TBS | MKT2MRE | OPTION |
|---|---|---|---|---|
| Semester 1 | Introduction to Business Law and Ethics | Trends in Modern Business and Society | Market, Audience and Social Research | 2nd Major core subject, Minor subject, Level 1 or Level 2 elective (15 cp) |
| Semester 2 | Digital Branding and Retailing | Consumer Behaviour | 2nd Major core subject or Level 2 elective (15 cp) |
Third year
| Semester | BUS3DIG | MKT3IMK | MKT3SEM | OPTION |
|---|---|---|---|---|
| Semester 1 | Digital Business | International Marketing | Social Marketing | 2nd Major core subject, Minor subject or Level 3 elective subject (15 cps) |
| Semester 2 | Entrepreneurship | Strategic Marketing | 2nd Major core subject or Level 3 elective subject (15 cps) |
Entry requirements
Applicants with recent secondary education (within the last two years)
Prerequisite
VCE: Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.
Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
Admission criteria
ATAR (Compulsory)
This course uses the ATAR as part of its selection considerations.
*N/A: Students not accepted in this category, NC: New course, N/P: Not published (includes categories with less than five students). Learn more about our processes View the 2019 ATAR distribution report for the Bachelor of Business (Marketing) [195.6 KB].
Special Tertiary Admissions Test (STAT) (Current year 12 students exempt)
La Trobe will consider STAT Multiple Choice results for applicants where: the course has an English prerequisite equivalent to VCE: Units 3 and 4: a study score of 20 in English other than EAL, and/or Units 3 and 4: a study score of 20 in Further Mathematics, and, the course requirements through Work Recognition are not met, or Year 12 or equivalent has not been successfully completed. Refer to STAT page for further information.
Work Recognition (Current year 12 students exempt)
Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.
Selection rank adjustments
Subject adjustments
VCE: A study score of 25 in any Business or English other than EAL equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. A study score of 30 in English (EAL) equals 4 aggregate points per study. Overall maximum of 12 points.
Special Access Schemes
For information on adjustment factors that may be applicable, such as those through Special Entry and Access Schemes (SEAS) and other La Trobe special access schemes see: Special access schemes
Applicants with higher education study
Prerequisite
Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.
Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
Admission criteria
Entire Academic Record (Compulsory)
This course uses the entire academic record as part of its selection considerations.
Personal Statement
Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. This may include information such as work or community experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
Work Recognition
Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.
Special Tertiary Admissions Test (STAT)
La Trobe will consider STAT Multiple Choice results for applicants where: the course has an English prerequisite equivalent to VCE: Units 3 and 4: a study score of 20 in English other than EAL, and/or Units 3 and 4: a study score of 20 in Further Mathematics, and, Higher Education studies do not meet the course prerequisites, or the course requirements through Work Recognition are not met, or Year 12 or equivalent has not been successfully completed. Refer to STAT page for further information.
Selection rank adjustments
Special Access Schemes
For information on adjustment factors that may be applicable, such as those through Special Entry and Access Schemes (SEAS) and other La Trobe special access schemes see: Special access schemes
Applicants with vocational education and training (VET) study
Prerequisite
Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.
Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
Admission criteria
Entire Academic Record (Compulsory)
This course uses the entire academic record as part of its selection considerations.
Personal Statement
Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. This may include information such as work or community experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
Work Recognition
Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.
Special Tertiary Admissions Test (STAT)
La Trobe will consider STAT Multiple Choice results for applicants where: the course has an English prerequisite equivalent to VCE: Units 3 and 4: a study score of 20 in English other than EAL, and/or Units 3 and 4: a study score of 20 in Further Mathematics, and, VET studies do not meet the course prerequisites, or the course requirements through La Trobe University Work Recognition are not met, or Year 12 or equivalent has not been successfully completed. Refer to STAT page for further information.
Selection rank adjustments
Special Access Schemes
For information on adjustment factors that may be applicable, such as those through Special Entry and Access Schemes (SEAS) and other La Trobe special access schemes see: Special access schemes
Applicants with work and life experience
Prerequisite
Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.
Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
Admission criteria
Entire Academic Record (Compulsory)
This course uses the entire academic record as part of its selection considerations.
Personal Statement
Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. This may include information such as work or community experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
Work Recognition
Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.
Special Tertiary Admissions Test (STAT)
La Trobe will consider STAT Multiple Choice results for applicants where: the course has an English prerequisite equivalent to VCE: Units 3 and 4: a study score of 20 in English other than EAL, and/or Units 3 and 4: a study score of 20 in Further Mathematics, and, Higher Education/VET studies do not meet course prerequisites, or the course requirements through Work Recognition are not met, or Year 12 or equivalent has not been successfully completed. Refer to STAT page for further information.
Selection rank adjustments
Subject adjustments
VCE: A study score of 25 in any Business or English other than EAL equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. A study score of 30 in English (EAL) equals 4 aggregate points per study. Overall maximum of 12 points.
Special Access Schemes
For information on adjustment factors that may be applicable, such as those through Special Entry and Access Schemes (SEAS) and other La Trobe special access schemes see: Special access schemes
Institution
