Bachelor of Business (Event Management/Marketing)
La Trobe University
About
Become a versatile leader in the events industry.
The way we connect with each other is changing.
In today's global society, event management is about more than bookings and budgets.
You need to be flexible, adaptable and ready to coordinate every aspect of an event in the physical and digital world.
With La Trobe's Bachelor of Business (Event Management/Marketing), you'll learn the skills you need to deliver all kinds of events and be ready to find innovative solutions to any challenge.
This multidisciplinary course will provide you with a solid grounding in business fundamentals, then help you build specialist expertise in event management and marketing.
With subjects dedicated to digital business, digital branding and business analytics, you'll develop a highly sought-after skillset that prepares you for the evolving events space and wider career options in marketing, business and communications.
With guidance from our industry Professors of Practice throughout your degree, you'll graduate with a practical understanding of the real-world event industry as it is now.
You'll learn:
Event planning and management Understand every aspect of delivering events, including logistics and project management, and study the unique factors involved in coordinating sustainable community events.
Marketing Develop your skills in marketing by studying buyer behaviour, customer segmentation, targeting and market research.
Advertising Learn about advertising, direct marketing and public relations and how to communicate effectively with consumers.
Accounting and finance Discover how to compile and interpret budgets and financial statements and make strategic business planning decisions.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.
Structure
First year
| Semester | BUS1SBY | BUS1AFB | THS1THE | MKT1ADD |
|---|---|---|---|---|
| Semester 1 | Sustainability | Principles of Accounting and Finance | Introduction to Tourism, Hospitality and Events | Advertising in the Digital Age |
| Semester 2 | Analysing Business Data | Economic Issues and Public Policy | Introduction to Event Management | Fundamentals of Marketing |
Second year
| Semester | THS2HME | MKT2MRE | BUS2TBS | LST2BSL |
|---|---|---|---|---|
| Semester 1 | Hallmark Events | Market, Audience and Social Research | Trends in Modern Business and Society | Introduction to Business Law and Ethics |
| Semester 2 | Volunteer Management | Digital Branding and Retailing | Consumer Behaviour | MKT, THS or MGT coded Level 2 or Level 3 elective subject (15 cp) |
Third year
| Semester | MKT3SMK | THS3EOP | THS3FUT | MKT3SEM |
|---|---|---|---|---|
| Semester 1 | Strategic Marketing | Event Planning | Tourism, Hospitality and Event Futures | Social Marketing |
| Semester 2 | Digital Business | Entrepreneurship^ | Event Project^ | International Marketing |
Entry requirements
Applicants with recent secondary education (within the last two years)
Prerequisite
VCE: Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.
Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
Admission criteria
ATAR (Compulsory)
This course uses the ATAR as part of its selection considerations.
*N/A: Students not accepted in this category, NC: New course, N/P: Not published (includes categories with less than five students). Learn more about our processes View the 2019 ATAR distribution report for the Bachelor of Business (Event Management/Marketing) [195.6 KB].
Special Tertiary Admissions Test (STAT) (Current year 12 students exempt)
La Trobe will consider STAT Multiple Choice results for applicants where: the course has an English prerequisite equivalent to VCE: Units 3 and 4: a study score of 20 in English other than EAL, and/or Units 3 and 4: a study score of 20 in Further Mathematics, and, the course requirements through Work Recognition are not met, or Year 12 or equivalent has not been successfully completed. Refer to STAT page for further information.
Work Recognition (Current year 12 students exempt)
Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.
Selection rank adjustments
Subject adjustments
VCE: A study score of 25 in any Business or English other than EAL equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. A study score of 30 in English (EAL) equals 4 aggregate points per study. Overall maximum of 12 points.
Special Access Schemes
For information on adjustment factors that may be applicable, such as those through Special Entry and Access Schemes (SEAS) and other La Trobe special access schemes see: Special access schemes
Applicants with higher education study
Prerequisite
Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.
Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
Admission criteria
Entire Academic Record (Compulsory)
This course uses the entire academic record as part of its selection considerations.
Personal Statement
Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. This may include information such as work or community experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
Work Recognition
Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.
Special Tertiary Admissions Test (STAT)
La Trobe will consider STAT Multiple Choice results for applicants where: the course has an English prerequisite equivalent to VCE: Units 3 and 4: a study score of 20 in English other than EAL, and/or Units 3 and 4: a study score of 20 in Further Mathematics, and, Higher Education studies do not meet the course prerequisites, or the course requirements through Work Recognition are not met, or Year 12 or equivalent has not been successfully completed. Refer to STAT page for further information.
Selection rank adjustments
Special Access Schemes
For information on adjustment factors that may be applicable, such as those through Special Entry and Access Schemes (SEAS) and other La Trobe special access schemes see: Special access schemes
Applicants with vocational education and training (VET) study
Prerequisite
Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.
Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
Admission criteria
Entire Academic Record (Compulsory)
This course uses the entire academic record as part of its selection considerations.
Personal Statement
Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. This may include information such as work or community experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
Work Recognition
Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.
Special Tertiary Admissions Test (STAT)
La Trobe will consider STAT Multiple Choice results for applicants where: the course has an English prerequisite equivalent to VCE: Units 3 and 4: a study score of 20 in English other than EAL, and/or Units 3 and 4: a study score of 20 in Further Mathematics, and, VET studies do not meet the course prerequisites, or the course requirements through La Trobe University Work Recognition are not met, or Year 12 or equivalent has not been successfully completed. Refer to STAT page for further information.
Selection rank adjustments
Special Access Schemes
For information on adjustment factors that may be applicable, such as those through Special Entry and Access Schemes (SEAS) and other La Trobe special access schemes see: Special access schemes
Applicants with work and life experience
Prerequisite
Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.
Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
Admission criteria
Entire Academic Record (Compulsory)
This course uses the entire academic record as part of its selection considerations.
Personal Statement
Applicants can complete and submit a Personal Statement if they wish other information to be considered during the selection process. This may include information such as work or community experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
Work Recognition
Applicants seeking consideration via Work Recognition must complete all requirements listed on the La Trobe University Work Recognition webpage and submit a Personal Statement, including relevant work experience and reasons for applying for this course.
Special Tertiary Admissions Test (STAT)
La Trobe will consider STAT Multiple Choice results for applicants where: the course has an English prerequisite equivalent to VCE: Units 3 and 4: a study score of 20 in English other than EAL, and/or Units 3 and 4: a study score of 20 in Further Mathematics, and, Higher Education/VET studies do not meet course prerequisites, or the course requirements through Work Recognition are not met, or Year 12 or equivalent has not been successfully completed. Refer to STAT page for further information.
Selection rank adjustments
Subject adjustments
VCE: A study score of 25 in any Business or English other than EAL equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. A study score of 30 in English (EAL) equals 4 aggregate points per study. Overall maximum of 12 points.
Special Access Schemes
For information on adjustment factors that may be applicable, such as those through Special Entry and Access Schemes (SEAS) and other La Trobe special access schemes see: Special access schemes
Institution
