Bachelor of Marketing and Media

Macquarie University

About

Overview This course offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market.

As well as learning about the theories that modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities … For more content click the Read More button below.

Digital media has had a profound influence on the marketing landscape.

Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.This course offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market.

As well as learning about the theories that modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.

Digital media has had a profound influence on the marketing landscape.

Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.Read More

Entry requirements

About inherent requirementskeyboard_arrow_down

Inherent requirements are the essential components of a course or program necessary for a student to successfully achieve the core learning outcomes of a course or program. Students must meet the inherent requirements to complete their Macquarie University course or program. For more information see https://students.mq.edu.au/study/my-study-program/inherent-requirements. Inherent requirements for Macquarie University programs fall under the following categories:

Physicalkeyboard_arrow_down

The physical inherent requirement is to have the physical capabilities to safely and effectively perform the activities necessary to undertake the learning activities and achieve the learning outcomes of an award.

Cognitionkeyboard_arrow_down

The inherent requirement for cognition is possessing the intellectual, conceptual, integrative and quantitative capabilities to undertake the learning activities and achieve the learning outcomes of an award.

Communicationkeyboard_arrow_down

The inherent requirement for communication is the capacity to communicate information, thoughts and ideas through a variety of mediums and with a range of audiences.

Behaviouralkeyboard_arrow_down

The behavioural inherent requirement is the capacity to sustain appropriate behaviour over the duration of units of study to engage in activities necessary to undertake the learning activities and achieve the learning outcomes of an award.

Learning outcomes

1. Critically evaluate issues in marketing and media by using various frameworks and theories.
2. Apply technical skills to meet marketing imperatives.
3. Identify creative ways of assessing business problems.
4. Determine appropriate solutions using creative media.
5. Demonstrate effective written and oral communication skills relevant to an appropriate professional environment.
6. Understand contemporary challenges and the need for ethical behaviour in business.
7. Collaborate effectively to achieve diverse purposes in a range of contexts.

Institution