Marketing and Digital Communications

Prepare yourself for a career in the field with a Graduate Certificate of Marketing and Digital Communications through Monash Online.

Build your foundational knowledge of marketing and enter a wide range of industries and sectors.Perfect for a change in career into marketing and communications, this graduate certificate is industry-focused and will provide you with the key skills for operating in a digitally integrated world.

The course comprises 24 points of study which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing digital marketing and communications.

Qualifications

An Australian undergraduate degree or equivalent qualification or experience approved by the faculty.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Learning outcomes

These course outcomes are aligned with the Australian Qualifications Framework level 8 and Monash Graduate Attributes.

On successful completion of this course you should be able to:

1.

identify and explain the possibilities, challenges and impact of marketing and digital communication

2.

critically analyse a range of texts and cultural products pertaining to marketing and digital communication

3.

apply research methodologies to real world problems of marketing and digital communication, recognising an ethical framework for solutions

4.

communicate research findings in a range of formats to professional and non-professional audiences

5.

recognise and develop skills to undertake work in a world of constant digital disruption