Marketing

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers.

It’s much more than just advertising or selling.

Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs.With a Bachelor of Marketing you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand.

The course develops through the themes of foundation business knowledge, specialist discipline knowledge, capstone experience, and in addition includes elective study.

Part A. Foundation business knowledge

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Specialist discipline knowledge

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline-based solutions for business. Units contained within the discipline specialisation may meet the requirements for professional accreditation bodies.

Part C. Capstone experience

The capstone unit will consolidate your knowledge and skills acquired through the study of your specialisation and provide experience in multi-disciplinary processes and decision making.

Part D. Free elective study

These are free electives which will enable you to further your knowledge of marketing, or business more broadly, or to select units from across the University in which you are eligible to enrol.

Qualifications

Equivalent Australian Year 12

Recent secondary education

ATAR requirements

ATAR

80.85

Note Lowest Selection Rank to which an offer was made

75

Note Monash guarantee for 2021 entry

71.4

Note Lowest ATAR to which an offer was made ATAR explained Monash is committed to admissions transparency

Subject prerequisites

All applicants must satisfy the following prerequisites or their equivalents.

Australian VCE subjects

English

Units 3 & 4: a study score of at least 30 in English (EAL) or 25 in English other than EAL

Maths

Units 3 & 4: a study score of at least 22 in one of Mathematical Methods (any) or Specialist Mathematics or 25 in Further Mathematics

Sciences/Other

N/A

IB subjects

English

At least 4 in English SL or 3 in English HL or 5 in English B SL or 4 in English B HL

Maths

At least 4 in Mathematics SL or 3 in Mathematics HL or 3 in Further Mathematics HL or 4 in Math Studies SL

Sciences/Other

N/A

VET Study

Applicants should note that the above English and mathematics prerequisites, or their interstate/overseas equivalents, must be satisfied.

TAFE Certificate IV, Diploma or Advanced Diploma graduates: Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. Programs that involve competency-based assessment without grades or marks will not be sufficient to meet admission requirements.

Monash College entry requirements:​

• Diploma of Business (Business stream) Part 2 average: 62%
• Monash University Foundation Year average: 70%

Higher education

University: Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. A minimum of two single units must be completed in order to meet minimum admission requirements.

Work and life experience

Multiple pathways to this course

Applicants who have successfully completed Year 12 are eligible to apply for this course.

Applicants with no formal secondary or tertiary qualifications are not eligible to apply for this course. This course uses the entire academic record as part of its selection considerations.

There are many ways to gain entry to a course at Monash. If you don't meet our entry requirements, there are pathways to help. More about alternative pathways...

Additionally, we recognise that some applicants may have experienced difficulties that have disadvantaged them when applying for university. We offer a range of special admissions schemes that may help you gain entry to your chosen course, including pathways for Australian Aboriginal and/or Torres Strait Islander students. .More about special admissions schemes...

All applicants must satisfy the equivalence of the VCE subject prerequisites

Alternative qualifications and prerequisites

For other domestic and international qualification entry requirements and scores for this course use the study credit and admissions eligibility search.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Learning outcomes

These course outcomes are aligned with the Australian Qualifications Framework level 7 and Monash Graduate Attributes.Upon successful completion of this course it is expected that you will:

100.

be critical and creative scholars who produce:

• innovative solutions to problems
• apply research skills to business challenges
• communicate effectively and perceptively

200.

be responsible and effective global citizens who:

• engage in an internationalised world
• exhibit cross-cultural competence
• demonstrate ethical values

300.

demonstrate broad knowledge and technical skills in marketing and provide discipline based solutions relevant to the business, professional and public policy communities that we serve

400.

have the acumen to use their in-depth marketing knowledge to drive business performance

500.

comply with the Australian Business Dean's Council endorsed Marketing Learning Standards of social responsibility, analysis, knowledge, judgment and communication

600.

demonstrate a well-developed understanding of multidisciplinary decision making in organisations via application of knowledge from core business discipline areas.