Applied Marketing

Get ahead of the curve and make a positive impact on business and society with a Master of Applied Marketing.Designed for marketing professionals already working in the field, this degree blends cutting-edge research and practice, giving you an understanding of strategic marketing constructs and focus your learning in specialist areas.In this degree you’ll build an extensive toolkit of techniques and frameworks necessary for a capable, responsible, and effective marketing leader.

You’ll also build on the skills you’ve gained throughout your career, and learn how to implement new strategies in your current role and senior roles moving forward.You’ll also have the opportunity to undertake a corporate project or take part in our global study program..

The course is structured in two parts: Part A. Mastery knowledge and PartB. Application studies. All students complete Part A. Depending upon prior qualifications you may receive credit for Part B.

Part A. Mastery knowledge

These units will provide you with a comprehensive study of core marketing topics and impacts on marketing within organisations. You will gain an appreciation of key concepts and contemporary practice to develop your capacity to operate as a critical and creative professional.

Part B. Application studies

These studies will advance your knowledge and skill development, and provide you with specialist professional insights and advanced practical skills that can be applied in marketing.

Qualifications

An Australian bachelor degree (or equivalent) in a cognate discipline with a preferred Weighted Average Mark (WAM) of 60, or an equivalent GPA as determined by the Faculty, and a minimum of three years employment experience.

OR

An Australian undergraduate honours degree (or equivalent) in a cognate discipline with a preferred Weighted Average Mark (WAM) of 60 and a minimum of one year employment experience.

Applicants will be ranked based on relevant employment experience, their entire academic record and statement of purpose.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Learning outcomes

These course outcomes are aligned the Australian Qualifications Framework level 9 and Monash Graduate Attributes. Upon successful completion of this course it is expected that you will:

1.

be critical and creative scholars who:

• produce innovative solutions to problems
• apply research skills to business challenges
• communicate effectively and perceptively

2.

be responsible and effective global citizens who:

• engage in an internationalised world
• exhibit cross cultural competence
• demonstrate ethical values

3.

have a comprehensive understanding of their discipline and be able to provide discipline-based solutions relevant to the business, professional and public policy communities we serve

4.

have advanced knowledge to master's level in marketing.