Master of Marketing (pre 2018)
The University of Newcastle
About
The Master of Marketing is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment.
Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field.
There is no assumed knowledge requirement for these programs.
The Graduate Certificate and Master of Marketing programs are also available online.
Structure
| Code | Title | Term / Location | Units |
|---|---|---|---|
| GSBS6001 | Managing Under Uncertainty | Trimester 1 - 2020 (Singapore) Trimester 1 - 2020 (Newcastle City Precinct) Trimester 1 - 2020 (Sydney CBD) Trimester 2 - 2020 (Singapore) Trimester 2 - 2020 (ONLINE) Trimester 3 - 2020 (Singapore) Trimester 3 - 2020 (Newcastle City Precinct) Trimester 3 - 2020 (Sydney CBD) | 10 units |
| GSBS6002 | Foundations of Business Analysis | Trimester 3 - 2020 (ONLINE) Trimester 1 - 2020 (ONLINE) Trimester 2 - 2020 (Singapore) Trimester 2 - 2020 (Newcastle City Precinct) Trimester 3 - 2020 (Singapore) | 10 units |
| GSBS6005 | Marketing Management and Planning | Trimester 3 - 2020 (Sydney CBD) Trimester 1 - 2020 (Newcastle City Precinct) Trimester 1 - 2020 (ONLINE) Trimester 1 - 2020 (Sydney CBD) Trimester 2 - 2020 (Singapore) Trimester 2 - 2020 (Newcastle City Precinct) Trimester 2 - 2020 (ONLINE) Trimester 3 - 2020 (Singapore) Trimester 3 - 2020 (GOSFORD) Trimester 3 - 2020 (Newcastle City Precinct) Trimester 3 - 2020 (ONLINE) | 10 units |
| GSBS6013 | Customer Decision Making and Behaviour | Trimester 2 - 2020 (Newcastle City Precinct) Trimester 3 - 2020 (ONLINE) | 10 units |
| GSBS6014 | Digital Marketing | Trimester 1 - 2020 (Newcastle City Precinct) Trimester 2 - 2020 (ONLINE) Trimester 3 - 2020 (Newcastle City Precinct) | 10 units |
| GSBS6015 | Services and Relationship Marketing Management | Trimester 3 - 2020 (Newcastle City Precinct) Trimester 1 - 2020 (Newcastle City Precinct) Trimester 2 - 2020 (ONLINE) | 10 units |
| GSBS6041 | Global Marketing Strategy and Planning | Trimester 3 - 2020 (Newcastle City Precinct) Trimester 1 - 2020 (Newcastle City Precinct) Trimester 1 - 2020 (Sydney CBD) Trimester 2 - 2020 (ONLINE) | 10 units |
| GSBS6300 | Integrated Marketing Communications | Trimester 1 - 2020 (Newcastle City Precinct) Trimester 2 - 2020 (ONLINE) | 10 units |
| GSBS6301 | Brand Development and Marketing | Trimester 2 - 2020 (Newcastle City Precinct) Trimester 1 - 2020 (ONLINE) | 10 units |
| GSBS6505 | Marketing Research in Practice | Trimester 1 - 2020 (ONLINE) Trimester 1 - 2020 (Newcastle City Precinct) | 10 units |
Learning outcomes
On successful completion of the program students will have:
- Communicate effectively, (a) orally and/or (b) in writing, complex marketing information to a variety of audiences.
Institution
