Bachelor of Business/Bachelor of Communication (Digital Media)

Queensland University of Technology

About

Bachelor of Business Our business degree equips you to confidently enter the modern business world.

It combines key business research and contemporary business best practice, and sets demanding standards to create your future career options.

Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.

Graduate with deep knowledge and experience in your chosen major, equipping you as a professional in your chosen discipline.

You can study accountancy, advertising, economics, finance, human resource management, international business, management, marketing, or public relations.

With your double degree you can take advantage of rising demand for the combination of digital management and analytical skills with business project and planning roles across industry and government.

Bachelor of Communication (Digital Media) Digital media is rapidly changing technology, business, and legal landscapes.

The Digital Media major will help you stay ahead in this dynamic environment, whether your goal is to be a digital disruptor/entrepreneur, digital content creator, or leading edge analyst in the world of big data.

This course lets you combine communication studies with an emphasis on digital innovation, practical skills, and industry placements and connections.

Gain industry experience through internships and work placements in government departments and agencies as well as media, advertising and public relations organisations.

Our students have completed placements with Network Ten, Brisbane Festival, Hyperplex Cinemas and BBS Communications Group.

In your third year you will investigate and engage with the local media sector, including contributing to the latest media platforms, and you will build your professional networks.

Structure

Domestic Students

In order to complete this course, you must complete a total of 384 credit points, made up of 192 credit points from the Bachelor of Business and 192 credit points from the Bachelor of Communication (Digital Media). You will undertake the two components of the double degree concurrently.

Business component

You must complete:

  • business core units (96 credit points)
  • a business major (96 credit points), choosing from: accounting advertising economics finance human resource management international business management marketing public relations.

Accountancy students will undertake 6 specified business core units and 10 accountancy major core units in order to meet professional recognition requirements.

Communication component

You will complete:

  • four core units (48 credit points)
  • a communication major (144 credit points) in digital media.

Study overseas

Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.

Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course.

International Students

In order to complete this course, you must complete a total of 384 credit points comprising 192 credit points from the Bachelor of Business and 192 credit points from the Bachelor of Communication (Digital Media). You will undertake the two components of the double degree concurrently.

Business component:

You must complete the 96 credit point Business Core Units together with a 96 credit point Business Major. You will choose a major from accounting, advertising, economics, finance, human resource management, international business, management, marketing or public relations. Accountancy students will undertake 6 specified Business Core units and 10 Accountancy Major Core units in order to meet the professional recognition requirements.

Communication Component

You will complete four core units (48 credit points) and a communication major (144 credit points) in digital media.

Study overseas

Study overseas while gaining credit towards your QUT degree with one of our worldwide exchange partners. Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in either degree area, depending on how they match with your QUT course. For more information, visit QUT student exchange.

Entry requirements

Assumed knowledge

Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we encourage you to undertake bridging studies to gain the knowledge:

  • English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)

Offer guarantee

If you achieve an ATAR/selection rank of 93.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

Deferment

Adjustments to your selection rank

Any adjustments you receive to your selection rank (or OP equivalent) will be applied to this course.

Find out if you’re eligible for an adjustment to your selection rank

Offers we made to school leavers in Semester 1, 2019

The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.

Offer Excluding adjustments-OP Excluding adjustments-Selection rank Including adjustments-OP Including adjustments-Selection rank
Highest OP/selection rank to receive an offer OP 2 Selection rank 98 OP 1 Selection rank 99
Median OP/selection rank to receive an offer OP 6 Selection rank 89 OP 6 Selection rank 89
Lowest OP/selection rank to receive an offer OP 9 Selection rank 9 OP 9 Selection rank 82

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

Learning outcomes

Careers and outcomes(DOM,INT)

You can take advantage of rising demand for the combination of digital management and analytical skills with business project and planning roles across industry and government.

Graduates work in marketing communications, public relations or corporate communications, or in advertising as sales executives for media outlets, or as media planners and buyers. Careers also exist in audience and market research, media policy development, as digital strategy planners, and digital content managers.  You will also graduate with deep knowledge and experience in your chosen business major, equipping you as a professional in your chosen discipline.
 

Research pathways(DOM,INT)

We are a world-leader in media and communication research, through our Digital Media Research Centre. If you are a high-achieving student, you may like to consider research pathways including the option to progress to a PhD.

Possible careers

  • Accountant
  • Advertising Professional
  • Digital Communication Specialist
  • Economist
  • Financial Advisor/Analyst
  • Human Resource Manager
  • International Business Specialist
  • Manager
  • Marketing Officer/Manager
  • Public Relations Officer/Consultant

Institution