Bachelor of Communication (Advertising and Public Relations)

In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour.

You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques.

This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as a graduate entrant to the workplace.

Your studies will help you learn how to think critically and research effectively, so you can develop smart organisational communication that responds to the pressures of complex environments.

These skills mean you will be ready to face the challenges of whatever fast-changing context you will be working in.

You’ll be equipped to create and plan behavioural change campaigns, communicate using a variety of media channels, and engage effectively with different audiences, such as employees, customers, communities and governments.

Your studies will be rounded out by a choice of either a second major or minors and electives such as work integrated learning, internships or international study tours that allow you to graduate work ready through engagement with industry.

Domestic Students

To meet the course requirements of the Bachelor of Communication (Advertising and Public Relations), you must complete a total of 288 credit points, made up of:

• an advertising and public relations major (144 credit points)
• four core units (48 credit points)
• complementary studies: a second major (96 credit points), two minors (48 credit points each), or one minor (48 credit points) and 48 credit points chosen from unit options (electives).

Study overseas

Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.

Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course.

International Students

To meet the course requirements of the Bachelor of Communication (Advertising and Public Relations), you must complete a total of 288 credit points, made up of:

• an advertising and public relations major (144 credit points)
• four core units (48 credit points)
• complementary studies: a second major (96 credit points), two minors (48 credit points each), or one minor (48 credit points) and 48 credit points chosen from unit options (electives).

Study overseas

Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.

Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course.

Assumed knowledge

Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we encourage you to undertake bridging studies to gain the knowledge:

• English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)

Offer guarantee

If you achieve an ATAR/selection rank of 93.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

Deferment

Adjustments to your selection rank

Any adjustments you receive to your selection rank (or OP equivalent) will be applied to this course.

Find out if you’re eligible for an adjustment to your selection rank

Offers we made to school leavers in Semester 1, 2019

The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

Careers and outcomes(DOM,INT)

This degree gives you globally transferable skills that are attractive to employers seeking to develop communication- based solutions to real-world opportunities and challenges.

Professional recognition(DOM,INT)

Graduates may satisfy the academic requirements for membership of the Advertising Institute of Australia or the Society of Business Communicators.

Possible careers

• Account Executive
• Account Manager
• Advertising Professional
• Advertising and New Media Professional
• Communication Specialist
• Copywriter
• Corporate Relations Manager
• Events and Festivals Coordinator
• Marketing Officer/Manager
• Media Industry Specialist
• Media or Communications Adviser
• Public Relations Officer/Consultant
• Public relations manager