Graduate Certificate in Business (Public Relations)

This course is designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field.

The discipline studies are designed as a comprehensive survey of public relations.

They provide an overview of the foundations of public relations theory and practice;

problems and opportunities in communicating with the corporate audience;

development of mass media strategy and tactics;

and a systematic exploration of the planning, management and evaluation of public relations campaigns.

The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.

Domestic Students

Students are required to complete 48 credit points (4 units). The course can be undertake either full-time (1 semester) or part-time (2 semesters).

International Students

Students are required to complete 48 credit points (4 units) in one semester (full-time study).

A recognised bachelor degree (or higher qualification) in any discipline; or 

A recognised diploma (or higher qualification) in any discipline and at least two years full-time (or equivalent) professional work experience; or

At least five years full-time (or equivalent) professional work experience.

Careers and outcomes(DOM,INT)

Public relations specialists advise on how to manage and portray corporate and organisational identities. You will acquire professional communication skills for employment in corporate, government, consultancy and not-for-profit sectors. Our graduates enter the marketplace as public relations managers and consultants, special event managers, promotions managers, media advisers, information officers, and corporate communication officers.

Possible careers

• Public Relations Officer/Consultant