Graduate Certificate in Business (Strategic Advertising)

The real world of advertising involves strategy, planning and creativity.

If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both.

Advertising professionals communicate skilfully through various media the products and services offered by an organisation.

Informational, and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity.

The strategic advertising major focuses on the management of the advertising function, including understanding consumers, marketing management, integrated marketing communication and research.

The Graduate Certificate in Business provides you with a pathway to QUT’s Master of Business (Strategic Advertising).

Domestic Students

Students must complete two core units and two electives.

International Students

Students must complete two core units and two electives.

A recognised bachelor degree (or higher qualification) in any discipline; or 

A recognised diploma (or higher qualification) in any discipline and at least two years full-time (or equivalent) professional work experience; or

At least five years full-time (or equivalent) professional work experience.

Careers and outcomes(DOM,INT)

As a QUT advertising graduate, you could work as an advertising manager, planning and controlling the advertising for your employer and liaising with advertising agencies. You may work as an advertising planner or researcher, or within the media as a sales representative or copywriter.

Careers in advertising agencies include account manager, creative manager, media buyer or in production roles.

Possible careers

• Account Executive
• Advertising Professional
• Copywriter