Master of Business (Integrated Marketing Communication)

If you are interested in advertising, promotions or communications, you should consider an integrated marketing communication (IMC) major.

IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs.

The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Domestic Students

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points) 2. Discipline studies (96 credit points) 3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7point scale) will undertake 144 credit points of study in their course. The enrolment program students will undertake will depend on their prior study:

• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.

 

International Students

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points) 2. Discipline studies (96 credit points) 3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course. The enrolment program students will undertake will depend on their prior study:

• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

November admission is dependent on your educational background and program duration, please refer to the Course structure Summer Semester (November) commencement  as specified units may only be available.

Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.

 

Careers and outcomes(DOM,INT)

You will have the opportunity to take a contemporary qualification into the marketplace. Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management. You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.

Early exit(DOM,INT)

Students may exit from the Master of Business (BS11) at the following stages, once those particular course requirements have been met:

• Graduate Diploma of Business (BS79) (Study Area A)
• Graduate Certificate in Business (BS39) (Study Area A).

 

 

Possible careers

• Marketing Officer/Manager
• Public Relations Officer/Consultant