Master of Business (Marketing)

This course is designed for marketing practitioners to freshen or further their skills, or for those seeking a career change to this field.

You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries;

the development of marketing strategies, tactics and plans for such opportunities and threats;

the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation;

and the consideration of new theories, concepts and techniques in marketing management.

QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs.

The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Domestic Students

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points) 2. Discipline studies (96 credit points) 3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.  The enrolment program students will undertake will depend on their prior study:

• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

Students will be able to access course progression advice from the QUT Business School Student Service Centre.

International Students

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points) 2. Discipline studies (96 credit points) 3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.  The enrolment program students will undertake will depend on their prior study:

• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

November admission is dependent on your educational background and program duration, please refer to the Course structure Summer Semester (November) commencement  as specified units may only be available.

Students will be able to access course progression advice from the QUT Business School Student Service Centre.

Entry Requirements

2 year program (February, July or November start)

• A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 (on QUT’s 7.0 scale).

1.5 year program (February, July or November start)

• A recognised bachelor degree (or higher) in business or a related discipline with a minimum grade point average of 4.0 (on QUT’s 7.0 scale); or
• A recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 (on QUT’s 7.0 scale) plus a minimum of seven years (or equivalent) work experience in business or a related discipline.

1 year program (February or July start only)

• A recognised bachelor honours degree in marketing with a minimum grade point average of 4.0 (on QUT’s 7.0 scale); or
• A recognised bachelor degree plus graduate certificate both in marketing with a minimum grade point average of 4.0 (on QUT’s 7.0 scale); or
• A recognised graduate diploma (or higher) in marketing with a minimum grade point average of 4.0 (on QUT’s 7.0 scale); or
• A recognised bachelor degree in marketing with a minimum grade point average of 4.0 (on QUT’s 7.0 scale) plus a minimum of seven years full-time (or equivalent) work experience in marketing.

Careers and outcomes(DOM,INT)

Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.

Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

Early exit(DOM,INT)

Students may exit from the Master of Business (BS11) at the following stages, once those particular course requirements have been met:

• Graduate Diploma of Business (BS79) (Study Area A)
• Graduate Certificate in Business (BS39) (Study Area A).

Possible careers

• Market Research Manager
• Marketing Officer/Manager