Master of Business (Public Relations)

This course is designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field.

The discipline studies are designed as a comprehensive survey of public relations.

They provide an overview of the foundations of public relations theory and practice;

problems and opportunities in communicating with the corporate audience;

development of mass media strategy and tactics;

and a systematic exploration of the planning, management and evaluation of public relations campaigns.

QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs.

The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Domestic Students

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points) 2. Discipline studies (96 credit points) 3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.  The enrolment program students will undertake will depend on their prior study:

• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.

International Students

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points) 2. Discipline studies (96 credit points) 3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.  The enrolment program students will undertake will depend on their prior study:

• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

November admission is dependent on your educational background and program duration, please refer to the Course structure Summer Semester (November) commencement  as specified units may only be available.

Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.

Careers and outcomes(DOM,INT)

Public relations specialists advise on how to manage and portray corporate and organisational identities. You will acquire professional communication skills for employment in corporate, government, consultancy and not-for-profit sectors. Our graduates enter the marketplace as public relations managers and consultants, special event managers, promotions managers, media advisers, information officers, and corporate communication officers.

Professional recognition(DOM,INT)

This course is accredited by the industry’s peak professional body, the Public Relations Institute of Australia, which provides access to professional education and career opportunities. Graduates of accredited courses are eligible for entry to professional levels of membership of the Institute. QUT maintains strong links with this body and a number of our teaching staff hold executive positions.

Early exit(DOM,INT)

Students may exit from the Master of Business (BS11) at the following stages, once those particular course requirements have been met:

• Graduate Diploma of Business (BS79) (Study Area A)
• Graduate Certificate in Business (BS39) (Study Area A).

Possible careers

• Corporate Relations Manager
• Media or Communications Adviser
• Public Affairs Manager
• Public Relations Officer/Consultant
• Public relations manager
• Stakeholder Relations Specialist