Master of Business (Strategic Advertising)

The real world of advertising involves strategy, planning and creativity.

If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both.

Advertising professionals communicate skilfully through various media the products and services offered by an organisation.

Informational and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity.

The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research.

QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs.

The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Domestic Students

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points) 2. Discipline studies (96 credit points) 3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.  The enrolment program students will undertake will depend on their prior study:

•  Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

•  Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

Students will be able to access course progression advice from the QUT Business School Student Service Centre.

International Students

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points) 2. Discipline studies (96 credit points) 3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.  The enrolment program students will undertake will depend on their prior study:

•  Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

•  Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

November admission is dependent on your educational background and program duration, please refer to the Course structure Summer Semester (November) commencement  as specified units may only be available.

Students will be able to access course progression advice from the QUT Business School Student Service Centre.

Careers and outcomes(DOM,INT)

As a QUT advertising graduate, you could work as an advertising manager, planning and controlling the advertising for your employer and liaising with advertising agencies. You may work as an advertising planner or researcher, or within the media as a sales representative or copywriter.

Careers in advertising agencies include account manager, creative manager, media buyer or in production roles.

Early exit(DOM,INT)

Students may exit from the Master of Business (BS11) at the following stages, once those particular course requirements have been met:

• Graduate Diploma of Business (BS79) (Study Area A)
• Graduate Certificate in Business (BS39) (Study Area A).

Possible careers

• Account Executive
• Advertising Professional