Bachelor of Design (Communication Design)

Communication Design applies to the shaping of communication across all aspects of contemporary society, from commercial, entertainment, and education, to environmental, cultural and civic sectors.Many graduates start and run their own design studios, often in niche and in emerging fields of design practice.

Other graduates are employed in cross-disciplinary design, strategy, and research and development roles within the services sector, in institutions and in research and development units.

Additionally the program prepares you for postgraduate study and Higher Degrees by Research.In the first year of the program, you gain a solid grounding in techniques and theoretical foundations of communication design.

Through a closely articulated series of projects, workshops and learning activities you build competency in creative visual representation and expression, conceptual exploration and principles of visual communication.In the second and third year of the program, you extend these foundations into specific areas of practice, using projects to address contemporary industrial, social and professional issues.

These include corporate and brand identity, user experience, digital convergence, traditional and digital publication, packaging, strategic design, sustainability, visual thinking, image making and intercultural design.This program prepares you to be a locally and internationally aware communication designer capable of working across a range of domains and industries, including graphic design, advertising, branding and illustration consultancies, as well as design and communication units within corporate, government and non-government organisations.

Year One of Program

Complete the following Six (6) Courses:

AND

Year Two of the Program

Complete the following Four (4) Courses:

Select and Complete Two (2) Courses from any:

AND

Year Three of Program

Complete the following Four (4) Courses:

Select and Complete Two (2) Courses from any:

You must have successfully completed an Australian Year 12 (or equivalent senior secondary school) qualification.

For equivalents to Australian academic entry requirements, see the Country Equivalency web page on the RMIT website.

Prerequisites

Victorian Certificate of Education (VCE) units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in any other English.

International English language requirement

A minimum of IELTS (Academic module) overall score of 6.5, with no band less than 6.0, or equivalent. For equivalents to English entry requirements, see the English requirements web page.

Selection task

All applicants must complete and submit the selection task.

Graduates of the Bachelor of Design (Communication Design) will be able to:

• Demonstrate broad and coherent knowledge of the place of communication design in society and the principles it operates within.
• Integrate a broad and deep range of design skills for professional and creative problem solving.
• Apply a body of theoretical and practical knowledge and specific communication design skills in which to base your professional practice or future study.
• Critically analyse, synthesize and reflect on communication design in both local and international contexts.
• Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse Communication Design contexts.
• Communicate using diverse formats and strategies to audiences within and external to your discipline.
• Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice.
• Apply initiative and judgment in planning, problem solving and decision making in your practice or future study.