Bachelor of Business (Marketing) (Applied)

Blending theory with current, industry-based learning, the Bachelor of Business (Marketing) (Applied) will prepare you for a career in the dynamic world of Marketing.

You will first develop skills across a broad range of core business courses, including statistics, economics, accounting, management and law.

These courses will provide a foundation for the understanding and application of specialist marketing activities such as market research, marketing communication and the provision of service quality.Over the duration of the program you will participate in a variety of learning experiences which are designed to assist you in developing skills as a Marketing graduate.

Learning and teaching approaches for this program may include:

lectures and tutorials, workshops, problem-based learning, case studies, work-integrated learning and industry speakers.

You will have the opportunity to directly apply marketing theory to an industry context in a range of courses.This program provides opportunities to apply and consolidate your knowledge and skills in a practical workplace setting during the third year of the program.

Upon completion of your practical placement, you will employ the tools and experiences gained to innovate, design and solve business-related problems in two business design project courses.

The fourth year of the program includes three capstone courses:

BUSM4377 Marketing Business Design Project 1, BUSM4378 Marketing Business Design Project 2 and MKTG1071 Strategic Marketing.

This capstone experience enables you to critically reflect on and consolidate your theoretical and practical learning in this program.The range of careers for graduates of this program is varied and opportunities are available in not-for-profit, government and commercial industries.

The program is global in outlook, application and context and provides you with the scope to work in a variety of marketing areas, including research, communication, distribution, retailing, brand management and sales.

This program is available for on-campus study only.

All courses listed may not be available each Semester.

Year One of Program

Complete the following Eight (8) Courses:

AND

Year Two of Program

Complete the following Eight (8) Courses:

AND

Year Three of Program

Complete the following Four (4) Courses:

AND

Year Four of Program

Complete the following Four (4) Courses:

Select and Complete Four (4) Courses from a Business Discipline minor or Other Discipline minor:

Select and Complete Four (4) Courses from:

Applicants with recent secondary education (current and within the past two years):

Successful completion of an Australian Year 12 senior secondary certificate of education or equivalent. If applicable, this includes equity access schemes and any other adjustment factors.

Vocational Education and Training study applicants:

Successful completion of an Australian Diploma or Advanced Diploma or equivalent overseas qualification.

Higher Education Diploma applicants:

Successful completion of an Australian Higher Education Diploma or equivalent overseas qualification with a cumulative GPA of 2.0 out of 4.0 / 60% Weighted Average Mark (WAM).

Associate Degree applicants:

Domestic applicants who have successfully completed the equivalent of four courses in an Australian Associate Degree with GPA converted to ATAR and no double-fail in any required course of the receiving degree.

International applicants who have successfully completed the equivalent of an Australian Associate Degree.

All Bachelor Degree applicants:

Domestic applicants who have successfully completed the equivalent of two courses in an Australian Bachelor Degree with GPA converted to ATAR and no double-fail in any required course of the receiving degree.

International applicants who have successfully completed the equivalent of four courses in an Australian Bachelor Degree with a GPA of 2.0 and no double-fail in any required course of the receiving degree.

Open Universities Australia (OUA) applicants:

Successful completion of two Open Universities Australia higher education units with a GPA of 2.0.

Entrance requirements for international onshore applicants:

All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements see English Language Requirements at RMIT.

Applicants with Work and Life experience:

You may satisfy the academic requirements by completing the STAT multiple choice. If you are applying to RMIT as an applicant with work or life experience, you may sit the STAT multiple choice if you:

• are 19 years of age or over as of 1 January in the year in which you will start your studies and
• have not been enrolled in secondary studies for at least two years and
• have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program

STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.

Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.

As a Marketing graduate you will be required to engage in marketing practice both as an individual and as a team member in diverse organisations and communities. In this program you will integrate marketing theory and technical proficiency in a range of marketing applications and contexts that enable you to respond to specific situations. Your focus will be on the customer’s perspective and value creation, while accepting your accountability to competing stakeholders.

On the successful completion of this program you will be able to: